Retail TouchPoints

NOVEMBER 10, 2022

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

Advertising 245

Advertising Shipping Consumer Shopping 245

Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

Advertising 231

Advertising Customer Retention Marketing Consumer 231

Inside Retail

OCTOBER 28, 2021

To those who are only just getting up to speed with the advent of TikTok, the prospect of advertising and brand-building on the platform represents an as-yet-untapped opportunity. Understanding how to approach new platforms is an issue that’s been part of the advertising industry since its earliest days.

Advertising 238

Advertising Consumer Marketing Fashion 238

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

Advertising 304

Advertising Management Promotions Shopping 304

Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

Advertising 118

Advertising Grocer Payment Services Consumer 118

365 Retail

JULY 14, 2022

Today, eBay Ads has announced the appointment of Upasana Gupta as its new General Manager of Advertising in the UK. Heading up the eBay Ads UK team based in Richmond, London, Upasana will focus on driving adoption of advertising solutions to help sellers to thrive, brands to grow, and buyers to discover products on the eBay platform.

Advertising 64

Advertising Management Marketing ATS 64

Inside Retail

MAY 12, 2024

These cookies can be used to follow you across the web for purposes like targeted advertising and analytics. User privacy concerns have been at the centre of Google’s decision to phase out third-party cookies. You now have a longer window to explore alternatives to third-party cookies for tracking and targeting your advertising.

Advertising 240

Advertising Planning Marketing Management 240

Retail TouchPoints

APRIL 4, 2023

Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. Instagram users are savvy and can quickly detect insincere advertising. A common challenge brands are facing with advertising on Instagram is keeping their audience engaged during the ad experience.

Management 217

Management Advertising Marketing Accounting 217

Retail TouchPoints

JUNE 1, 2022

Brands can optimize their media campaigns via: Campaign Conversion Feed (CCF), an automated weekly feed of verified buying households for a specified brand or category, delivered to various digital partners to connect offline purchases to ad exposures at a tactical level to optimize based on conversions.

Advertising 219

Advertising Consumer Management Marketing 219

Retail TouchPoints

MARCH 14, 2024

The four key strengths that retailers need to build or to nurture are: data depth; data quality; a simple process for media buyers; and a technology stack that enables data management, audience building, tracking, measurement and billing. In this way, retailers will act more like media houses and thus engender the trust of CPG advertisers.

Advertising 275

Advertising Consumer Marketing Management 275

Retail TouchPoints

JUNE 24, 2020

COVID-19 has not fundamentally changed advertising, but it has accelerated the pace of change. Data has been the core currency of advertising for some time, but mass messaging has still been the norm. That’s why advertising has not fundamentally changed. the consumer. the consumer. Effective Personalization Is Within Reach.

Advertising 149

Advertising Consumer Fulfillment Management 149

Retail TouchPoints

JANUARY 9, 2024

Gartner reveals that 71% of CMOs believe they lack sufficient budgets to fully execute on advertising strategies, and GroupM expects U.S. Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button.

Advertising 280

Advertising Inventory Management Management Consumer 280

Retail TouchPoints

AUGUST 12, 2021

They are moving the respondent experience from tiresome box-checking toward free-flowing natural conversations, at speed and at scale. Online surveys can, in theory, be just as effective at hearing the voice of the customer as focus groups or social listening tools. The Online Hearing Problem.

Advertising 317

Advertising Consumer Marketing Brand Management 317

Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

Advertising 98

Advertising Promotions Marketing Target Market 98

Wiser

APRIL 18, 2024

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Editor’s Note: Contributing author is Andrey Pankeev, Key Accounts Manager at Wiser Solutions.

Brand Management 78

Brand Management Management Consumer Marketing 78

Retail TouchPoints

APRIL 23, 2024

Saks has joined peers like Nordstrom and Macy’s by launching a retail media network that will enable its brand partners to connect more directly with the Saks customer base through digital advertising. As Saks noted in its announcement, the retailer is one of the first in the luxury space to introduce a retail media offering.

Advertising 227

Advertising Customer Experience Management Consumer 227

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 267

Advertising Marketing Social Commerce Consumer 267

Retail TouchPoints

SEPTEMBER 14, 2023

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first AI-powered holiday season.” AI is taking center stage across the advertising industry with more tools available to marketers than ever before.” the UK, Canada and Australia this holiday season.

Advertising 295

Advertising Shopping Promotions Marketing 295

Retail TouchPoints

MARCH 29, 2024

Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States reached 39.6 Managing Bottom-Line Expectations, a Balancing Act for CMOs It’s no secret that CMOs are often in a challenging spot internally as well. months – or 3.3 What is going wrong?

ATS 211

ATS Department Stores Marketing Advertising 211

Retail TouchPoints

MAY 23, 2023

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchants’ advertising campaigns.) Image resolution enhancement in Google Product Studio. “In Merchants in the U.S.

Merchant Services 279

Merchant Services Advertising Shopping Management 279

Inside Retail

FEBRUARY 14, 2023

In an effort to help retailers manage the rapidly increasing digital complexity both online and in-store, Incisiv, an industry insights firm, conducted a survey titled “Digital Complexity: Thriving in Unpredictable Times” in collaboration with Commercetools , Contentstack , and FluentCommerce.

Management 130

Management Fulfillment Advertising Returns 130

Retail TouchPoints

FEBRUARY 8, 2023

Walgreens is aiming to increase sourcing from suppliers that are at least 51% owned, operated and managed by individuals who are disadvantaged, disabled, military veterans, LGBTQ+, minorities and/or women from all 50 states, the District of Columbia and Puerto Rico.

Beauty and Health 206

Beauty and Health ATS Advertising Management 206

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 230

Advertising Marketing Customer Experience Management 230

Retail TouchPoints

JULY 12, 2021

We always try to encourage marketplace diversification ,” said Tracey Lackey, Account Manager for Party City at ChannelAdvisor in an interview with Retail TouchPoints. “ was notified in April 2020 it was at risk of being delisted from the New York Stock Exchange if its stock price didn’t stay above $1 for 30 consecutive days.

ATS 294

ATS Advertising Consumer Accounting 294

Wiser

JUNE 14, 2022

No matter how many planograms you create, or ground-breaking display ideas you have, your products can’t succeed without compliance from retailers at the store level. Compliance from stores looks like displaying, advertising for, and selling a brand’s products according to the set guidelines you have provided retailers.

Management 147

Management Advertising Planning Location 147

Retail TouchPoints

DECEMBER 8, 2023

CTV’s flexibility, accessibility and pricing make it a better deal for consumers, and its advanced advertising capabilities make it better for brands. As we all set our sights on 2024, let’s take a look at three of the biggest advantages CTV offers marketers and how some brands are already tapping into that potential.

Advertising 294

Advertising Marketing Consumer Shipping 294

Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 This is what advertisers are most interested in. The aim is to offer advertisers a 360-degree view of every potential customer so they can create more streamlined targeting.

Advertising 252

Advertising Marketing Accounting Planning 252

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Commerce 277

Social Commerce Beauty and Health Advertising Merchant Services 277

Retail TouchPoints

FEBRUARY 29, 2024

Inside the Data Clean Room With this technology, CMX will be able to more accurately measure attributed sales related to campaigns and to share that information with CPG supplier partners and advertisers via the CMX Performance Dashboard. ”

Beauty and Health 231

Beauty and Health Advertising Marketing Management 231

Retail TouchPoints

APRIL 25, 2023

Sam’s Club has launched a partner program for its Member Access Platform (MAP) , the platform through which brands can access and manage their ad campaigns on the retailer’s media network. For advertisers that prefer to work with a full-service agency, they can immediately begin buying Sam’s Club MAP ads via Flywheel and Stackline.

Planning 224

Planning Advertising Management Marketing 224

Retail TouchPoints

DECEMBER 12, 2022

Here are five customer data management dangers that can happen when you incorrectly store, manage and process data. Another major customer data management (or CDM) problem businesses face is dealing with outdated and inaccurate information. How to Improve Your Customer Data Management Policy. Did you know that 92.3%

Management 172

Management Consumer Advertising Marketing 172

Retail TouchPoints

JANUARY 9, 2024

Through Criteo’s self-service demand-side platform (DSP) Commerce Max, Albertsons Media Collective can onboard first-party data, in-store sales data and shopper signals to empower advertisers to reach Albertsons shoppers across its owned and operated properties.

Advertising 223

Advertising Management ATS Marketing 223

Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. But the advertising industry moves fast.

Payment Services 283

Payment Services Advertising Customer Experience Consumer 283

Talking Retail

JULY 12, 2021

Magners Irish Cider is kicking off its first advertising campaign in four years. Godelieve Crawford, Magners senior brand manager, said: “Summer is always an exciting season for cider and it is the perfect time to bring ‘When Time Bears. This story continues at Magners kicks off six-figure advertising campaign.

Advertising 64

Advertising Brand Management Management ATS 64

Inside Retail

AUGUST 3, 2023

David Jones has joined the growing ranks of major retailers to establish their own retail media sales and management business. James Holloman, chief marketing officer at David Jones, says Amplify can help brands increase customer spend and acquire new customers. James Holloman, CMO at David Jones. This is a true partnership.

Department Stores 246

Department Stores Advertising Point of Sale Marketing 246

Retail TouchPoints

FEBRUARY 27, 2024

Wawa has launched Goose Media Network, the c-store chain’s retail media network (RMN), to give brands the opportunity to reach Wawa customers online as well as via the mobile app and videos played at the gas pump. Wawa worked with Publicis Groupe’s Publicis Sapient , Epsilon and CitrusAd to create the new offering.

Advertising 227

Advertising Management Shopping Customer Experience 227

Retail TouchPoints

MAY 19, 2022

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. To answer that question, let’s look at retail media from a brand’s point of view. Drive repeat purchase.

Advertising 258

Advertising Accounting Returns Management 258