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How to leverage the latest tech to attract and convert customers

Inside Retail

In the second episode of our video series from Shopline, we discuss how artificial intelligence can be used to take the guesswork out of digital advertising, how common mistakes can have a negative impact on conversion and why connecting data in the backend is key. It was just over our target.

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Five ways to reduce operating costs in your retail business

Inside Retail

Cost of living pressures, supply chain issues, weak consumer confidence, interest rate hikes and reduced retail spending are all making retail a tough business to be in at the moment. Reduce advertising costs Nothing is more frustrating for a consumer than looking for a product online, to find it’s out of stock.

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Is Wesfarmers’ Disney duet a sign of things to come?

Inside Retail

Last week, Wesfarmers dropped the gauntlet. . By announcing a partnership with The Walt Disney Company , and creating an easy way for customers to get access to the Disney+ video streaming service, as well as its own OnePass subscription shopping service , Wesfarmers has taken aim at Amazon Prime. Netflix next?

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Michaels Prepares Marketplace Offering to Offer More Than ‘Just Coupons and Discounts’

Retail TouchPoints

The Michaels Marketplace will be invite-only and aimed at “high-volume sellers of components, tools or craft materials,” according to an announcement on the company’s website. The retailer also is currently seeking third-party solution providers in areas including payment processors, order management and shipping and fulfillment.

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How Country Road dials up personalisation with free digital gifting service

Inside Retail

Take a look at Country Road’s latest Gift Flick gift story to see how it works – click here. The Gift Flick experience puts the focus on thoughtful gift selection and the relationship between the gifter and the receiver, leaving the retailer’s logistics company to deal with the task of shipping the physical items. .

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Resellers vs. Retailers: How to Handle the Bot Problem

Retail TouchPoints

Occasionally, brands will advertise special releases on items like sneakers or jackets, other times it can be furniture or a once-in-a-lifetime experience like VIP tickets to meet your favorite artist. Last Crumb even drops limited amounts of special-flavored cookies. . Consumers are left disappointed, feeling cheated and let down.

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First impressions count: why cardboard packaging has a big future in retail

Inside Retail

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Get it right, and it is effectively free advertising that money cannot buy.” The segment is set to grow at a 4.2 per cent CAGR through 2028. “It’s