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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy.

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Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data

Retail TouchPoints

This enhanced insight allows for the further refinement of targeted marketing, improved personalization and the optimization of contextual advertising within commerce media environments. Marketers should seek legal counsel to determine their compliance obligations relating to the strategies discussed here.

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Unlock Success with a Surefire Local Marketing Platform for Your Business

Small Biz Trends

Overview of Surefire Local Marketing Platform Surefire Local Marketing Platform streamlines local marketing efforts for small businesses. It simplifies managing your online presence, optimizing local SEO, and effectively engaging with your target market. Can Surefire help with social media marketing?

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The Hermes of yoga? Premium sportswear brands enjoy rapid growth in China

Inside Retail

On doesn’t break out China numbers but its Asia Pacific sales growth jumped 69 per cent in the first quarter and accounted for over 10 per cent of global revenue for the first time. Its co-CEO said on a recent earnings call the company expects China alone to account for 10 per cent of overall revenue before long.

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CMO Council: Breaking Down Silos Between Sales and Marketing is Key to Organizational Success

Retail TouchPoints

Fixing this problem will require continuing to break down silos, as 60% of respondents said marketing and sales don’t co-own customer strategy and data. It requires commitment, effort and accountability from both sides of the equation. Sales Transformation Practice Leader at KPMG in an interview with Retail TouchPoints.

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Maximise small business revenue with digital payment solutions

Inside Retail

Tyro’s solutions aim to provide businesses with tools to analyse transaction data, which may uncover opportunities for targeted marketing strategies and customer engagement initiatives. Integration capabilities with accounting software . Offering a variety of payment options can enhance customer satisfaction.

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Making the Most of Store Visits Post-Pandemic

Retail TouchPoints

On the other hand, some businesses, such as home improvement stores, actually saw sales increase throughout the pandemic and began course-correcting their retail footprints to account for more online traffic. To account for this, some retailers have shifted to a hybrid model of livestreamed in-store events.