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How Localization is Helping CVS Position Itself as the Modern General Store

Retail TouchPoints

Taking into account CVS store footprint, SKU roster, regular pricing and promotional pricing, the company can create up to 900 million different combinations of assortment and price across its stores. The competitive landscape surrounding each store also is a critical facet of how the store will be merchandised.

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In-Store Retail Media: Focus on the Shopper, Not the CPM

Retail TouchPoints

The rapid growth of retail media is now shining a slightly different lens on the store, as retailers seek to expand their menu of performance-based advertising opportunities by providing access to the location that still accounts for 90% of all packaged goods sales.

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Should You Still Get A Google Ads Certification?

Store Growers

There are many examples where Google is simply trying to promote its latest features. Like for example account structure, custom labels, tiered bidding. Hack 5 – Open Your Own Account. To counter that, try and apply what you learn in your own Google Ads account. Why not open your own Google Ads account to practice?

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How a doctor turned a Twitter joke into a retro-inspired apparel brand

Inside Retail

I’m not on Facebook, and my Instagram account has six pictures of my dog. I feel like what a modern business looks like isn’t so much a clothing brand that does videos to promote itself, but a video channel with a merchandise store. KS: In my own life, I’m not a social media-active person. That’s realistically what it is.

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