Inside Retail

JUNE 23, 2025

While Australia’s TikTok user base remains dominated by 18-24 year-olds, American data reveals a dramatic shift with users aged 45-54 surged from 8 per cent to 13 per cent between 2022 and 2024, while those 55+ jumped from 9 per cent to 14 per cent.

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Retail TouchPoints

NOVEMBER 6, 2024

So to nudge things in the right direction, the social platform has shared details about its successes in protecting intellectual property rights on its Shop ecommerce platform.

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Inside Retail

JULY 16, 2025

The cost per 1000 impressions on Meta rose over 89 per cent between 2020 and 2022. A 2023 report from e-commerce growth agency Common Thread Collective revealed that the average return on ad spending for DTC brands fell by 38 per cent between 2021 and 2023. Additionally, paid reach is not faring any better.

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Retail TouchPoints

FEBRUARY 19, 2025

Amazon Abandons Inspire, but not Inspiration Amazons Inspire short-form video and photo feed launched in late 2022 and was designed to give users a more engaging experience on the Amazon app while offering influencers another channel to connect with shoppers and make money. While TikTok looks to hedge against a potential U.S.

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Retail TouchPoints

MAY 12, 2022

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

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Inside Retail

MAY 4, 2022

Enter the acceleration of social commerce. The role of social media is changing. No longer deemed as an afterthought just for Gen Z, social commerce has evolved in leaps and bounds, engaging people from all backgrounds and demographics. It is now both the megaphone and the marketplace for brands.

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Retail TouchPoints

JANUARY 14, 2022

BNPL and Social Commerce Were Holiday Standouts. Garf noted that “as these headwinds persist into 2022, it’s safe to say we’ll continue to see broad usage of BNPL.”. Social commerce played a small but significant role in terms of mobile sales.

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Retail TouchPoints

JULY 6, 2022

Although social commerce sales in the U.S. Other brands like The Fresh Market add shoppable interactivity to their livestreams, so consumers can get inspired by the content and easily click to shop all items they need. Download a copy of the Hit List to dig deeper into these and other powerful social commerce examples. .

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Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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Retail TouchPoints

NOVEMBER 5, 2021

Petco is staying at the forefront of social commerce via multiple live shopping events, produced in partnership with Facebook , that combine fashion, charity and adorable animals. Our goal is to be a leader in innovating and driving the use of social commerce in our category and in the U.S.”.

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Retail TouchPoints

FEBRUARY 21, 2023

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. social network ad spending forecast by $16.21

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Retail TouchPoints

JULY 28, 2021

“As social shopping becomes a core element of the retail experience, we believe Klarna’s position at the center of the shopping ecosystem is instrumental in connecting retailers to both consumers and content creators who resonate with their brand audiences,” said Sebastian Siemiatkowski, CEO of Klarna in a statement.

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Inside Retail

NOVEMBER 7, 2023

Smthgood is a social commerce platform that combines user-generated lookbooks with a fashion marketplace that is focused on conscious fashion brands. million in 2022 and forecasted to rise steadily through 2026 , it will facilitate the adoption of technology across the region and expand opportunities for gamification,” he explained.

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Retail TouchPoints

JULY 22, 2022

At the end of 2021, the editors of Retail TouchPoints took a stab at predicting what would happen in ecommerce in 2022. 2022 certainly isn’t turning out how anyone thought it would. 2022 certainly isn’t turning out how anyone thought it would. Prediction #1: Content will Become Central to Commerce. Verdict: Spot on.

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Retail TouchPoints

OCTOBER 18, 2022

Walmart also said it plans to “rapidly evolve and iterate” the platform over time in order to build features and experiences that make it easy for creators to create and publish content, and for customers to shop through Walmart.

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Retail TouchPoints

APRIL 4, 2022

But as consumers, businesses and markets settle into something like a new routine, what changes will commerce experience in the year ahead? However, we’re also starting to see B2B features appear in the B2C world, and we expect that to gain momentum in 2022 and beyond. For 2022 and Beyond: Live Commerce and the Metaverse.

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Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. billion in sales in 2022. Here’s who we expect to dominate live shopping and social commerce in 2022. That wasn’t always the case.

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Retail TouchPoints

JANUARY 21, 2022

Against daunting odds, the 2022 Na tional Retail Federation Big Show once again brought retailers and suppliers face to face IRL from Jan. 16-18 at New York City’s Javits Center. The 112 th annual show featured 190 sessions, more than 300 speakers and 700+ exhibitors. Leadership Lessons. Upcoming NRF Events.

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Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Independent Retailer

MARCH 29, 2022

The impact and growth of social media brands play a huge part in what we see on our newsfeeds — and with that, social commerce has flourished. Social apps that already allow for commerce include Instagram , Facebook , and Pinterest , but TikTok and Twitter are also experimenting with shopping features.

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Retail TouchPoints

AUGUST 31, 2022

That’s why summer 2022 is prime time for Retail TouchPoints to kickstart holiday coverage. Prediction 5: Holiday 2022 Will Be a True Glimpse of Post-COVID Retail. Many households may be heading back to school, but the holiday season is on the minds of many retail executives.

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Retail TouchPoints

OCTOBER 6, 2022

The Retail TouchPoints 2022 Retail Strategy & Planning (#RSP22) webinar series, now available on-demand, offered a wealth of tips and best practices across critical areas including pricing, location-based technology, inventory management and marketplaces. Mastercard Spending Data Reveals 4 Key Takeaways for Holiday 2022.

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Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. This growth was largely driven by Covid-19. Live shopping emerges.

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Retail TouchPoints

APRIL 4, 2022

Nearly 10,000 attendees crowded into the Mandalay Bay Hotel in Las Vegas for Shoptalk 2022, held March 27-30, to walk the exhibit hall floor and hear from more than 280 speakers.

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Inside Retail

DECEMBER 14, 2022

When it comes to social commerce or ‘shopper-tainment’, the valuations of this burgeoning space can fluctuate wildly. One report claimed that social experiences will directly influence US$42 billion of e-commerce sales in Southeast Asia by the end of 2022. The rise of TikTok Shop in 2022 has been phenomenal.

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Retail TouchPoints

FEBRUARY 9, 2022

From social media integrations and dynamic content to increased personalization and artificial intelligence, these advancements are revolutionizing ecommerce experiences around the world. In 2022 expect to see more brands developing mobile-friendly apps to complement both their online and physical stores.

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Retail TouchPoints

MARCH 23, 2022

brands leverage these ecommerce strategies going into 2022? As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy. Social commerce generated approximately $ 475 billion (U.S.) Now that this trend is finally reaching the U.S.,

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Inside Retail

APRIL 16, 2024

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. To put that into perspective, social commerce sales were barely US$27 billion in 2020.

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Independent Retailer

FEBRUARY 15, 2022

trillion in 2022. Social commerce is a subset of ecommerce, and harnesses the purchasing power of young customers on innovative new retail platforms. In 2021, social commerce sales increased by over 35 percent, totaling a spend of over $36 billion, still only 10 percent of what the Chinese market will spend. .

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Retail TouchPoints

NOVEMBER 14, 2022

launch of the offering has spurred a flurry of conjecture since a July 2022 report from The Financial Times indicated that TikTok was abandoning its plans to expand the offering to the U.S. TikTok users to make purchases directly on the platform rather than linking out to a third-party website.

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Retail TouchPoints

APRIL 21, 2022

Social Commerce Strategies Consumers are embracing shopping as a social activity, whether it literally occurs on a social platform or reflects their membership in a community of like-minded individuals. Community Commerce and the Explosion of Shoppable Content. Want to Excel at Marketplaces? It’s Time to Diversify.

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Retail TouchPoints

JANUARY 27, 2022

Registration has officially opened for The Retail Innovation Conference & Expo (#RICE22), which will take place May 10-12, 2022 at McCormick Place Convention Center in Chicago. Super early-bird pricing rates are in effect through March 8 th , 2022. Register for #RICE22 here ».

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Inside Retail

JANUARY 2, 2023

While we’re expecting this year to see an acceleration of many trends that took off in the pandemic years, the consumerisation of B2B e-commerce is the sleeper of the 2023 season. Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025.

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Retail TouchPoints

FEBRUARY 1, 2022

Additionally, members of Petco’s Vital Care health and wellness program will be eligible for a $20 discount beginning in spring 2022. Most recently, the retailer announced plans to set up shop-in-shops at Lowe’s stores, with plans to expand to a total of 15 locations by March 2022.

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Retail TouchPoints

DECEMBER 13, 2022

Best Buy is offering in-store pickup for livestream shopping orders through a partnership with social-commerce platform TalkShopLive. 12, 2022 with a segment hosted by media personality Noah Schnacky, who led viewers through a live tour of his favorite products, which customers could purchase via the program and pick up at Best Buy.

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Retail TouchPoints

JULY 5, 2022

The latest report, which was released in December 2021, found that not only are retailers selling through branded ecommerce sites ( 76% ) and stores ( 65% ), they also are using other channels including social commerce ( 43% ), mobile websites/apps ( 36% ) and marketplaces ( 35% ).

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