Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. RECOMMENDED LISTENING: Riding the Social Commerce Wave. Historically, many defined social commerce as any sale influenced by social channels.

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Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

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Retail TouchPoints

OCTOBER 12, 2023

Driven by these developing technologies, signs point to more digitally immersive shopping and social commerce experiences that will be easier for people with different abilities to navigate. Instead, they’ll need to weave developing an understanding of each customer into the whole of their customer lifecycle and user interfaces.

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Retail TouchPoints

OCTOBER 10, 2023

eMarketer expects retail mobile commerce sales to account for 43.4% In 2024, mobile commerce sales are expected to hit $534.18 billion in 2022. A tremendous amount of mobile traffic and transactions are lost to broken mobile experiences — likely more today than ever before. of total retail ecommerce sales in 2023.

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Retail TouchPoints

FEBRUARY 1, 2022

As a treat, first-time customers will receive a $10 discount on the services. Additionally, members of Petco’s Vital Care health and wellness program will be eligible for a $20 discount beginning in spring 2022. But other pet care retailers are vying to be leader of the pack.

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Retail Minded

JANUARY 21, 2022

And, while the current retail industry all too often has frustrating experiences to manage – including empty store shelves, hiring instability, and rising inflation – I believe that with great challenges also come great opportunities and NRF 2022 certainly reinforced this sentiment for me this year. Live selling capabilities.

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Retail TouchPoints

APRIL 27, 2023

in November 2022 ), Meta is clearly focused on honing its social commerce strategy to maintain its lead in the space. This evolution has also included sunsetting live shopping functionality on both Facebook and Instagram in the last six months.

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Retail TouchPoints

NOVEMBER 14, 2023

The retailer, known for its ultra-low prices and treasure hunt customer experience, plans to file a lawsuit on Nov. In July 2022 Amazon filed a lawsuit against the administrators of more than 10,000 Facebook groups that try to orchestrate fake reviews in exchange for money or merchandise. 16, 2023 in the U.S.

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Retail TouchPoints

JULY 7, 2022

“Everyday influencer engagement is, on average, about 10X that of a professional influencer, and [they have] nearly 2X the conversion rate,” said Evan Wray, CEO of social commerce platform Mavely. Move Beyond Social Commerce Platforms for Maximum Impact.

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Retail TouchPoints

JUNE 22, 2022

Shopify has launched a number of new integrations aimed at helping retailers meet shoppers wherever they are — across social media, stores and in-person events. Our partnership with Twitter, and the launch of the Twitter sales channel, will let merchants seamlessly bring commerce to the conversations they’re already having on the platform.”.

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Retail TouchPoints

JULY 22, 2022

And even as other players are seeing sales and visits slip as the pandemic ecommerce boom wanes, shopper traffic on ShopStyle increased 11% YoY in April 2022, and brands’ investment in the platform is up 47% so far this year. I’d say we’re more of a social commerce platform than a marketplace. million loyalty members.

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Fashion Social Commerce Shopping Advertising 282

Retail TouchPoints

FEBRUARY 7, 2024

Above all else, retailers must have a solid tech foundation in order to enable a gamified customer experience. Site crashes, lagging and glitching chip away at the online experience and disrupt what could have been a successful initiative. The proper infrastructure is key to ensuring everything runs smoothly.

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Retail TouchPoints

OCTOBER 24, 2022

Investments will focus on areas including the customer experience, circular inventory and services, and social commerce. Circular fashion has been a growing business for eBay, which saw a 7,000% increase in searches for “pre-loved fashion” during May to August 2022 compared to the same period in 2021.

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Retail TouchPoints

AUGUST 9, 2022

For example, social commerce is a “big thing” in China, Ahluwalia noted. This has inspired companies to think about the entire customer experience, including the last mile and returns experience. Gill noted that making reverse logistics seamless for the customer is key.

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Retail TouchPoints

APRIL 25, 2022

During a webinar titled Peak Review 2021 and Returns Trends 2022 , Laura Davies, Head of Client Success, and Jason Taylor, Commercial Director at ZigZag, shared insights from the 2021 holidays that can help position retailers for a successful 2022 season. Top Return Trends for the Newly Extended Holiday Season.

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Retail TouchPoints

MAY 12, 2022

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

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Retail TouchPoints

JANUARY 4, 2022

Today, it can be anything from a digital Costco card to an immersive VR experience. In the era of remote work, VR very well could be the bridge between employee experience (EX) and customer experience (CX). If that takes place, we’ll see VR become commerce-capable.

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Inside Retail

FEBRUARY 27, 2023

Australia Post’s 2022 e-commerce industry report told us that online retail sales represent around 20 per cent of total retail sales , with shopping habits being reformed during the pandemic. However, over the 12-month period from November 2021 to November 2022, online purchases were down 3.8

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Retail TouchPoints

JANUARY 11, 2023

Now, foot traffic is still relevant, but brands also have to worry about growing their social presence, having social shops to make purchasing quick and easy, livestream shopping, oh and making sure this all connects back to their website/online store and that they are collecting data to improve future customer experiences.

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Retail TouchPoints

NOVEMBER 11, 2022

The chief marketing position at TikTok has been vacant since the departure of Nick Tran in January 2022. While she most recently comes from the sports world, Jhaveri is no stranger to the social media and tech sectors.

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Marketing Advertising Customer Experience Planning 206

Retail TouchPoints

FEBRUARY 7, 2023

But the luxury market sits in a unique position of growth: spending on luxury goods grew approximately 20% in 2022, according to Bain & Company , and it is likely to expand further through 2023. The luxury market has a few key advantages that will likely safeguard it from financial turmoil.

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Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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Retail TouchPoints

JANUARY 24, 2023

We’re navigating [putting] ads with the customer experience, but gently; [we want it to be] additive to the customer experience.” — Aaron Dunford, Sr. IKEA , which already had a resale program in the form of its “As Is” section, expanded in 2022 to include buyback and refurbishment services.

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Retail TouchPoints

AUGUST 17, 2022

However, Feldman said that all stores (including both redesigns and new openings) will lean into omnichannel activation and will be developed to put play at the center of their customer experiences. .

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Retail TouchPoints

JANUARY 19, 2023

A combination of video stream, entertainment and real-time group chat, livestream shopping is a part of the much broader social commerce industry, which is currently $492 billion in size and expected to grow 3X as fast as traditional ecommerce, according to Jill Standish, Global Lead for Accenture’s Retail Industry Practice.

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Retail TouchPoints

JUNE 14, 2022

Forever 21 too has virtual stores in the metaverse, where significant interest in a virtual-only beanie has encouraged the retailer to add a physical version to its winter 2022 catalog. . This is only the tip of the retail metaverse iceberg.

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Merchant Services Social Commerce Customer Experience Fashion 214

Inside Retail

FEBRUARY 15, 2024

As Joe Yan, ContextLogic’s CEO, stated in a press release posted on Wish’s website, “Integrating the Wish platform into Qoo10 will create a true global cross-border e-commerce platform to support the massive market demand. Temu is estimated to have spent between US$600 million and US$1.4

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Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). Episode 297 of the Jason & Scot show was recorded on Tuesday October 4, 2022. Transcript. Scot: [14:26] Right.

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Retail TouchPoints

JANUARY 12, 2023

Reda quoted a 2022 KPMG consumer study revealing that while 58% know about the metaverse, only 8% have actually visited/participated ( 43% said they were likely to participate during the next 12 months ). Retail media networks on the rise: “Throughout 2022, it seemed as though a new retail media network launched every day,” Reda wrote.

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Retail TouchPoints

JULY 20, 2022

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. These key investments and opportunities include: Mobile experience.

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Retail TouchPoints

APRIL 4, 2022

We expect to see some pandemic-era commerce developments continue with some new twists, and we’re watching some emerging commerce trends that may go strong beyond 2022 — all with the goal of creating richer, more engaging customer experiences and stronger bonds between customers and brands. by 2024.

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Retail TouchPoints

NOVEMBER 9, 2022

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. How is that an advantage?

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Retail TouchPoints

DECEMBER 19, 2022

A number of retailers have begun exploring the metaverse for commerce opportunities: in March 2022, PacSun opened an interactive mall within Roblox, and Forever 21 introduced a metaverse collection on the platform earlier in December.

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Retail TouchPoints

APRIL 5, 2023

Poshmark began testing Posh Shows in Q4 2022 and said that sellers already have hosted more than 100,000 shows, with shoppers placing more than 4 million bids in live auctions. In contrast, Posh Shows allow sellers to host their own livestreams with buyers able to communicate with the seller and purchase items in real time.

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Fashion Shopping Planning Social Commerce 210

Small Biz Trends

JULY 8, 2021

trillion in 2022. The same Retail Dive survey also notes that 49% of customers like to buy from physical stores because they want to buy now and fast. That said, improving the in-store customer experience can delight your customers and increase sales. The better customer experience, the more sales.

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Retail TouchPoints

JANUARY 4, 2023

“Direct to consumer” is so 2022. Youthforia Founder Fiona Co Chan is featured regularly in the brand’s social content. Then, in October 2022, just 18 months after launching, the brand made its brick-and-mortar debut at Ulta Beauty. This year, DTC has a new meaning, or at least an alternate one — “ direct to community.”.

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Retail TouchPoints

OCTOBER 7, 2022

The integration at The Independent launched in September 2022 with a set of participating brands including Weekday , ARKET , Panda , Facegym , Love Brand & Co. The integration at The Independent launched in September 2022 with a set of participating brands including Weekday , ARKET , Panda , Facegym , Love Brand & Co.

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