article thumbnail

Understanding the consumer of 2021

Inside Retail

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.

Consumer 242
article thumbnail

Consumers Take Control via Conversational Marketing: Why Personalization is Key

Retail TouchPoints

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. Over the last few years, consumers have come to expect personalization from the retail brands that they love.

Marketing 312
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Meanwhile, for merchants that had already built their businesses online before the pandemic, a larger addressable market buoyed most, but created scalability challenges for all (including Amazon).

Consumer 311
article thumbnail

Survey: More Than 25% of Consumers Will Exceed 2021 Grocery Spend for Spring Holidays

Retail TouchPoints

Spring 2022 holidays will see a return closer to pre-pandemic normalcy than 2021, according to the Spring Holidays 2022 report from Information Resources, Inc. More than 25% of consumers report that they’ll exceed last year’s Easter or Passover grocery spending.

Consumer 240
article thumbnail

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. Businesses are looking to hire quickly, but they face a disjointed market. As the New York Times observed, “It’s a weird moment for the American economy.”

article thumbnail

Q2 2021 Roundup: How Target, Macy’s and Foot Locker Harnessed Consumer Optimism

Retail TouchPoints

Retail rode strong into Q2 2021 as shoppers returned to stores even as digital sales remained elevated. The spring and early summer was an optimistic time for many consumers who finally emerged from lockdowns looking to refresh their wardrobes and find items suited for smaller local outings during the warmer months.

Consumer 314
article thumbnail

Harris Poll Survey Forecasts Consumer Spending Rebound in Q4 and 2021

Retail TouchPoints

A new study from OpenX and The Harris Poll predicts a rise in both consumer spending and marketing budgets for Q4 and 2021. consumers in late July (as well as 391. B2C marketers and 111 B2B marketers), revealed key insights about consumer spending patterns and behavior.

Consumer 190