Retail TouchPoints

NOVEMBER 10, 2022

Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3 trillion today to $5.4

Consumer 306

Consumer Advertising Shrinkage Planning 306

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 289

Advertising Marketing Social Commerce Consumer 289

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Listen to the session on demand.

Consumer 144

Consumer Payment Services Fulfillment Advertising 144

Hunton Andrews Kurth

FEBRUARY 2, 2023

The FTC unanimously approved a consent order this week requiring Credit Karma, LLC to pay $3 million dollars for allegedly advertising to consumers that they were “pre-approved” for credit card offers, when in reality, the customers were not pre-approved, and in fact, were frequently rejected.

Advertising 106

Advertising Consumer Marketing 106

Retail TouchPoints

APRIL 23, 2024

Saks has joined peers like Nordstrom and Macy’s by launching a retail media network that will enable its brand partners to connect more directly with the Saks customer base through digital advertising. As Saks noted in its announcement, the retailer is one of the first in the luxury space to introduce a retail media offering.

Advertising 251

Advertising Customer Experience Management Consumer 251

Retail TouchPoints

APRIL 21, 2021

The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest. Catalog feed uploads increased globally by more than 14X from March 2020 to March 2021, according to internal Pinterest data.

Marketing 319

Marketing Accounting Advertising Consumer 319

Retail TouchPoints

OCTOBER 4, 2021

Consumers always say they’ll move up, but often their behaviors don’t follow exactly what they’re going to say ,” said Hilding Anderson, Head of Retail Strategy at Publicis Sapient in an interview with Retail TouchPoints. Big Box Stores Will Take Market Share From Amazon.

Merchant Services 320

Merchant Services Payment Services Fulfillment Promotions 320

Hunton Andrews Kurth

AUGUST 23, 2022

The Children’s Advertising Review Unit of BBB National Programs (CARU) has issued two recommendations this summer addressing negative social stereotypes in children’s advertising. Advertising should not portray or encourage negative social stereotyping, prejudice, or discrimination.”

Advertising 97

Advertising Marketing Fashion Consumer 97

Retail TouchPoints

APRIL 26, 2024

billion in 2021, according to the American Pet Products Association. Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. Consumers want what is best for their dog; it’s personal. Americans spent $136.8

Wholesale 268

Wholesale Consumer Marketing Advertising 268

Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

Fashion 147

Fashion Apparel Advertising Supermarket 147

Retail TouchPoints

MARCH 15, 2022

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. AMP for email allows marketers to send surveys and collect data, too. Salesforce also addressed support for building and sending AMP emails in 2021.

Marketing 278

Marketing Dead-Stock Payment Services Advertising 278

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. Brands must start with a core value proposition, a unique benefit they’re bringing to the market and specifically to their niche audience.

Social Commerce 231

Social Commerce Consumer Marketing Advertising 231

Inside Retail

DECEMBER 1, 2023

The penalties are the highest imposed for resale price maintenance in Australia, according to the Australian Competition & Consumer Commission (ACCC). Techtronic admitted it had entered into 97 agreements with retailers and dealers between January 2016 and July 2021.

Wholesale 272

Wholesale Advertising Consumer Marketing 272

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. According to a study conducted by Google and BCG , using first-party data for key marketing functions achieved nearly 3X the revenue uplift and a 1.5X

Advertising 273

Advertising Promotions Consumer Customer Experience 273

Retail TouchPoints

JANUARY 20, 2023

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Currently, Amazon dominates the space with almost 78% of retail media ad revenue in 2021, trailed by Walmart at a significantly lower rate of 5.4%.

Advertising 276

Advertising Sporting Goods Boutique Returns 276

Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5

Consumer 98

Consumer Returns Advertising Marketing 98

Retail TouchPoints

MAY 18, 2023

between January and February of 2023 — they are still some way behind the comparative period of 2021. To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. Consumers face uncertainty buying products online, with an endless variety of options.

Advertising 260

Advertising Promotions Checkout Marketing 260

Retail TouchPoints

DECEMBER 29, 2021

Quartile , which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile expects that the acquisition will double its amount of advertising spend under management to $2 billion in 2021.

Advertising 252

Advertising Accounting Marketing Retail Marketing 252

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Fortunately the 2021 Retail Innovation Conference, which wrapped up Nov. Enhance advertising and recommendation relevancy with better targeting and search.

Consumer 261

Consumer Merchant Services Payment Services Advertising 261

Retail TouchPoints

JANUARY 6, 2022

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.

Checkout 271

Checkout Advertising Finance Consumer 271

Retail TouchPoints

JANUARY 18, 2021

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. Consumers quarantined in their homes have been watching more television than ever before.

Advertising 299

Advertising Marketing Promotions Consumer 299

Retail TouchPoints

MAY 25, 2021

Both consumer confidence and spending are on the rise as the economy shows signs of stabilizing. Consumer spending will continue to spike, likely reaching record levels in the second half of this year as life resumes normalcy. Travel and dining out are at the top of people’s wish lists as they emerge from their forced hibernation.

Consumer 299

Consumer Advertising Shopping Promotions 299

Inside Retail

JULY 25, 2023

As Levi’s marks the 150th anniversary of its iconic 501 jeans, the company has reinvented the classic style for a new generation of consumers focused on sustainable fashion, unveiling a plant-based 501 , a hemp cotton blend Selvedge 501 and a circular 501. The plant-based 501 is made almost entirely out of plant-based materials.

Marketing 130

Marketing Fashion Advertising Consumer 130

Retail TouchPoints

JUNE 3, 2021

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless of whether you made a purchase or not. Retargeting consumers via ads has been at the front lines of retail marketing for a while now.

Marketing 175

Marketing Advertising Consumer Planning 175

Retail TouchPoints

MAY 20, 2022

Ulta Beauty is the latest retailer to launch a retail media network, aiming to tap into the growing pool of ad dollars flowing into closed-loop systems as marketers look beyond search engines and social media in preparation for a cookie-less future. The company said that it plans to roll out additional advertising formats in the future.

Advertising 284

Advertising Marketing Planning Consumer 284

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

Merchant Services 268

Merchant Services Finance Advertising Marketing 268

Retail TouchPoints

OCTOBER 25, 2022

Consumer-facing media platforms have historically profited from ad revenue, the success of which has been fueled by the insights derived from accessing and analyzing user behavior. update in 2021 drastically shifted the advertising landscape, requiring apps to ask permission before tracking users’ activity across other apps and websites.

Advertising 270

Advertising Marketing Returns Consumer 270

Rangeme

SEPTEMBER 28, 2021

The mall is now digital, global and social – and it’s changing how brands market their products. Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. January 2021. July 14, 2021.

Advertising 52

Advertising Shopping Consumer Social Commerce 52

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. Despite everything that’s happened in recent weeks, the opening ceremony will take place as (re)scheduled July 23, 2021. How will the splintering of viewership across media channels impact the resonance of advertising campaigns?

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

OCTOBER 26, 2022

The CPG (consumer-packaged goods) industry is on an exciting and transitionary path. Virtually everything about the category has changed over the last 15 years, from the way brands develop and bring products to market to how consumers learn about and purchase them. Increasingly, they want to know what a brand stands for.

Advertising 228

Advertising Consumer Marketing ATS 228

Retail TouchPoints

JULY 3, 2023

million for suppressing negative reviews, and fining supplement brand The Bountiful Company in February 2023 for “review hijacking” on Amazon , which is when a marketer steals or repurposes the reviews of another similar product. The agency added that the Supreme Court’s 2021 ruling in AMG Capital Management LLC v.

Advertising 268

Advertising Consumer Fashion Management 268

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Frugal Freddie is hyper-focused on value.

Consumer 263

Consumer Marketing Retail Marketing Shopping 263

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising. Advertising automation is vital if you want to maximize ROAS and stay competitive. Email marketing. in 2019 to 14.9%

Payment Services 363

Payment Services Advertising Returns Checkout 363

Retail TouchPoints

JULY 15, 2022

billion for the latter, not too shabby for a company with a core business that isn’t advertising. “We’re First, there’s the Amazon effect: retailers see how lucrative ad sales have been for the perennial disruptor ( $31 billion in 2021) and want a piece of the rapidly growing action.

Advertising 284

Advertising Marketing Spend Marketing Customer Experience 284

Small Biz Trends

JULY 19, 2022

TikTok is all about user-generated content, and besides sharing videos TikTok’s social media platform has evolved into a marketing channel for brands where they use the platform to connect with consumers between the ages of 13 and 60. In this article, we offer a step-by-step guide on how to start TikTok influencer marketing.

Marketing 141

Marketing Payment Services Promotions Advertising 141

Independent Retailer

OCTOBER 19, 2021

No matter how busy you get, holiday marketing should be one of your biggest priorities to help break sales records. While some aspects of holiday marketing will be different this season, others will remain the same. Digital advertising has become more crowded and less effective. Consumers Prefer Email & Text Promotions.

Consumer 52

Consumer Marketing Advertising Promotions 52

Retail TouchPoints

JUNE 15, 2022

Called “Buy Direct,” the third-party marketplace is being integrated into Bing’s existing ecommerce experience, Start Shopping, where consumers can find products and are then directed to a retailer’s website to make the purchase. Microsoft it is reportedly testing out a new retail marketplace in the U.S. Bing’s goal might be similar.

Merchant Services 305

Merchant Services Shopping Payment Services Advertising 305