Inside Retail

MARCH 3, 2024

Mosaic Brands is facing legal action for allegedly breaching the Australian Consumer Law by failing to deliver “several hundred thousand products” to its customers within advertised timeframes. The delayed deliveries subject to the court action occurred between September 23, 2021 and March 31, 2022.

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Retail TouchPoints

OCTOBER 4, 2021

Consumers always say they’ll move up, but often their behaviors don’t follow exactly what they’re going to say ,” said Hilding Anderson, Head of Retail Strategy at Publicis Sapient in an interview with Retail TouchPoints. And the number-one prediction for holiday 2021: 1. Black Friday Will be the Day of BOPIS.

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Merchant Services Payment Services Fulfillment Promotions 321

Retail TouchPoints

APRIL 23, 2024

Saks has joined peers like Nordstrom and Macy’s by launching a retail media network that will enable its brand partners to connect more directly with the Saks customer base through digital advertising. As Saks noted in its announcement, the retailer is one of the first in the luxury space to introduce a retail media offering.

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Advertising Customer Experience Management Consumer 261

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Listen to the session on demand.

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Hunton Andrews Kurth

AUGUST 23, 2022

The Children’s Advertising Review Unit of BBB National Programs (CARU) has issued two recommendations this summer addressing negative social stereotypes in children’s advertising. Advertising should not portray or encourage negative social stereotyping, prejudice, or discrimination.”

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Advertising Marketing Fashion Consumer 97

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

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Retail TouchPoints

JANUARY 6, 2022

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.

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Checkout Advertising Finance Consumer 277

Retail TouchPoints

MAY 25, 2021

Both consumer confidence and spending are on the rise as the economy shows signs of stabilizing. Consumer spending will continue to spike, likely reaching record levels in the second half of this year as life resumes normalcy. Travel and dining out are at the top of people’s wish lists as they emerge from their forced hibernation.

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Inside Retail

DECEMBER 1, 2023

The penalties are the highest imposed for resale price maintenance in Australia, according to the Australian Competition & Consumer Commission (ACCC). Techtronic admitted it had entered into 97 agreements with retailers and dealers between January 2016 and July 2021.

Wholesale 272

Wholesale Advertising Consumer Marketing 272

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Fortunately the 2021 Retail Innovation Conference, which wrapped up Nov. Enhance advertising and recommendation relevancy with better targeting and search.

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Consumer Merchant Services Payment Services Advertising 264

Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5

Consumer 98

Consumer Returns Advertising Marketing 98

Retail TouchPoints

JANUARY 20, 2023

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Currently, Amazon dominates the space with almost 78% of retail media ad revenue in 2021, trailed by Walmart at a significantly lower rate of 5.4%.

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Advertising Sporting Goods Boutique Returns 278

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Proprietary data and actionable insights that can be gleaned from a retailer’s direct relationships with consumers will hold the most importance.

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Advertising Promotions Consumer Customer Experience 285

Retail TouchPoints

SEPTEMBER 16, 2021

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. That consumer] was not shopping, but then they decided to shop.”. earning $26.97

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Social Commerce Consumer Merchant Services Checkout 312

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. You can consume a video on social media, or ask your favorite influencer a question live, and be able to press a button to buy it instantly.”

Social Commerce 248

Social Commerce Consumer Marketing Advertising 248

Retail TouchPoints

JUNE 15, 2022

Called “Buy Direct,” the third-party marketplace is being integrated into Bing’s existing ecommerce experience, Start Shopping, where consumers can find products and are then directed to a retailer’s website to make the purchase. Microsoft it is reportedly testing out a new retail marketplace in the U.S. Bing’s goal might be similar.

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Merchant Services Shopping Payment Services Advertising 306

Rangeme

SEPTEMBER 28, 2021

Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. Worldwide, the average consumer between the ages of 16 and 64 spends 145 minutes per day on social media. January 2021. July 14, 2021.

Advertising 52

Advertising Shopping Consumer Social Commerce 52

A1 Retail

AUGUST 9, 2021

Launch aims to raise awareness amongst influencers and consumers on advertising rules as Klarna data uncovers that 46% of consumers don’t know that #ad means that an influencer has been paid to promote a product or service.

Advertising 52

Advertising Consumer Merchant Services Payment Services 52

Retail TouchPoints

JANUARY 18, 2021

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. Consumers quarantined in their homes have been watching more television than ever before.

Advertising 299

Advertising Marketing Promotions Consumer 299

Retail TouchPoints

DECEMBER 29, 2021

Quartile , which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile expects that the acquisition will double its amount of advertising spend under management to $2 billion in 2021.

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Advertising Accounting Marketing Retail Marketing 268

Retail TouchPoints

MAY 18, 2023

between January and February of 2023 — they are still some way behind the comparative period of 2021. To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. Consumers face uncertainty buying products online, with an endless variety of options.

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Advertising Promotions Checkout Marketing 272

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. So brands that were reliant on Facebook ads were forced to look for the next thing, and content creators have been that medium for them.”.

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Marketing Advertising Consumer Marketing Spend 304

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Socially-Conscious Sally.

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Consumer Marketing Retail Marketing Shopping 264

Retail TouchPoints

MAY 20, 2022

Ulta’s new offering, which the retailer first announced in late 2021, is called UB Media and promises to offer brands “addressable advertising” opportunities to reach its community of 37 million Ultamate Rewards members. The company said that it plans to roll out additional advertising formats in the future.

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Advertising Marketing Planning Consumer 289

Retail TouchPoints

FEBRUARY 9, 2021

There’s still a lot of work that still needs to be done, of course, and Chapter 1 of the NRF 2021 Big Show highlighted the importance of this mission with its Equality Lounge sessions — daily panels that covered diversity from a variety of angles. The Push for Equality Will Take Time — Don’t Rush if You’re Not Comfortable.

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Advertising Planning ATS Consumer 190

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. Despite everything that’s happened in recent weeks, the opening ceremony will take place as (re)scheduled July 23, 2021. How will the splintering of viewership across media channels impact the resonance of advertising campaigns?

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

NOVEMBER 5, 2021

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? Social media advertising and how to leverage it. It’s easy to set up a business account and start taking advantage of the advertising tools available on popular social media platforms.

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Marketing Advertising Consumer Shipping 306

Retail TouchPoints

APRIL 26, 2024

billion in 2021, according to the American Pet Products Association. The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers. Americans spent $136.8

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Wholesale Consumer Marketing Advertising 276

Retail TouchPoints

MARCH 15, 2023

Grove Collaborative has introduced Grove Wellness, a product hub featuring a personalization engine designed to sharpen recommendations around consumers’ evolving health and wellness needs. Our mission has always been to make consumer products a positive force for human and environmental health. loss in 2021.

Beauty and Health 305

Beauty and Health Advertising Consumer Returns 305

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising. Advertising automation is vital if you want to maximize ROAS and stay competitive. Consumers are clear on expectations from ecommerce businesses.

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Payment Services Advertising Returns Checkout 363

Retail TouchPoints

OCTOBER 25, 2022

Consumer-facing media platforms have historically profited from ad revenue, the success of which has been fueled by the insights derived from accessing and analyzing user behavior. update in 2021 drastically shifted the advertising landscape, requiring apps to ask permission before tracking users’ activity across other apps and websites.

Advertising 277

Advertising Marketing Returns Consumer 277

Retail TouchPoints

OCTOBER 26, 2022

The CPG (consumer-packaged goods) industry is on an exciting and transitionary path. Virtually everything about the category has changed over the last 15 years, from the way brands develop and bring products to market to how consumers learn about and purchase them. The way consumers connect with brands and products has changed too.

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Advertising Consumer Marketing ATS 241

Retail TouchPoints

JULY 3, 2023

The agency added that the Supreme Court’s 2021 ruling in AMG Capital Management LLC v. FTC has “hindered the FTC’s ability to seek monetary relief for consumers under the FTC Act,” making “a rule clearly spelling out prohibited practices and allowing for the judicial imposition of civil penalties” even more necessary.

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Advertising Consumer Fashion Management 282

Inside Retail

FEBRUARY 5, 2024

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

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Advertising Checkout Shipping Consumer 130

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. small business owners.

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Merchant Services Finance Advertising Marketing 276

Retail TouchPoints

MARCH 1, 2023

If a consumer has a $5 bill burning a hole in their pocket, will they spend it on a candy bar for an afternoon sugar rush, or the opportunity to be a part of a bigger game like the lottery? In 2021, Americans spent nearly $105 billion on lottery tickets, or about $320 a year for the average adult. Patrick’s Day. Within the U.S.,

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