Hunton Andrews Kurth

FEBRUARY 2, 2023

The FTC unanimously approved a consent order this week requiring Credit Karma, LLC to pay $3 million dollars for allegedly advertising to consumers that they were “pre-approved” for credit card offers, when in reality, the customers were not pre-approved, and in fact, were frequently rejected.

Advertising 106

Advertising Consumer Marketing 106

Hunton Andrews Kurth

AUGUST 23, 2022

The Children’s Advertising Review Unit of BBB National Programs (CARU) has issued two recommendations this summer addressing negative social stereotypes in children’s advertising. Advertising should not portray or encourage negative social stereotyping, prejudice, or discrimination.”

Advertising 97

Advertising Marketing Fashion Consumer 97

Retail TouchPoints

OCTOBER 4, 2021

The holiday 2020 surge in ecommerce caused digital headaches as shoppers contended with slow or unresponsive web sites, and retailers can’t afford a repeat in 2021. The 2021 holiday season will mark a golden opportunity for retailers to get a head start on this process by directly gathering data from customers during a high traffic period. “

Merchant Services 317

Merchant Services Payment Services Fulfillment Promotions 317

Retail TouchPoints

APRIL 23, 2024

Saks has joined peers like Nordstrom and Macy’s by launching a retail media network that will enable its brand partners to connect more directly with the Saks customer base through digital advertising. As Saks noted in its announcement, the retailer is one of the first in the luxury space to introduce a retail media offering.

Advertising 240

Advertising Customer Experience Management Consumer 240

Retail TouchPoints

MARCH 11, 2024

has appointed Michael Krans as VP of Macy’s Media Network , where he will oversee the company’s in-house media business dedicated to connecting advertising partners with Macy’s and Bloomingdale’s customers. Macy’s media network hit the market in 2020 and quickly generated $105 million in revenue in 2021. Macy’s, Inc.

Advertising 228

Advertising Fashion Marketing ATS 228

Inside Retail

MARCH 3, 2024

Mosaic Brands is facing legal action for allegedly breaching the Australian Consumer Law by failing to deliver “several hundred thousand products” to its customers within advertised timeframes. The delayed deliveries subject to the court action occurred between September 23, 2021 and March 31, 2022.

Advertising 264

Advertising Apparel Fashion Consumer 264

Retail TouchPoints

JUNE 24, 2021

Prime Day 2021 sales grew relatively modestly compared to last year’s Prime Day, up 6.1% However, third-party Amazon sellers and certain retail categories achieved their own success stories, and advertising cost-per-click (CPC) didn’t spike much despite a significant increase in spend across the event. for both years. during that year.

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Advertising Accounting Promotions ATS 151

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Advertising Marketing Social Commerce Consumer 279

Inside Retail

NOVEMBER 25, 2021

Then in 2021 came the Facebook Files and numerous whistleblower accounts from ex-Facebook employees exposing internal research papers, proving Facebook knows the very real harms being caused on their platform, but are choosing not to act. IR: Do you plan to increase your paid advertising on other channels?

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Advertising Accounting Beauty and Health Planning 130

Retail TouchPoints

JANUARY 20, 2023

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Currently, Amazon dominates the space with almost 78% of retail media ad revenue in 2021, trailed by Walmart at a significantly lower rate of 5.4%.

Advertising 270

Advertising Sporting Goods Boutique Returns 270

Retail TouchPoints

JUNE 15, 2022

The big differentiator is that Google insists its aim is not make the actual sale, but rather to support product discovery: “We’re indifferent on where the shopping journey ends, where that transaction takes place,” Matt Madrigal, VP and General Manager of Merchant Shopping at Google told Retail TouchPoints in a 2021 interview.

Merchant Services 302

Merchant Services Shopping Payment Services Advertising 302

Retail Gazette

OCTOBER 11, 2023

Running until 29 October, the online giant’s adverts highlight the expansion of the range since its initial launch in 2021 – at the same time that Amazon opened its first Fresh store in the UK. Amazon has unveiled its first marketing campaign to promote its byAmazon private label food range.

Promotions 103

Promotions Advertising Supermarket Marketing 103

Retail TouchPoints

JANUARY 6, 2022

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.

Checkout 263

Checkout Advertising Finance Consumer 263

Rangeme

SEPTEMBER 28, 2021

January 2021. Digital advertising is surging, as consumers’ media consumption and product consumption habits migrate to online. July 14, 2021. August 10, 2021. July 29, 2021. Digital advertising boom time. Digital advertising boom time. Digital advertising on Google. May 19, 2021.

Advertising 52

Advertising Shopping Consumer Social Commerce 52

Retail TouchPoints

FEBRUARY 9, 2021

There’s still a lot of work that still needs to be done, of course, and Chapter 1 of the NRF 2021 Big Show highlighted the importance of this mission with its Equality Lounge sessions — daily panels that covered diversity from a variety of angles.

Advertising 186

Advertising Planning ATS Consumer 186

Retail TouchPoints

JANUARY 15, 2021

But when looking at these numbers, the excess data can feel overwhelming, so we’ve rounded up the most important retail metrics to leverage in 2021. Cost per order: Your cost per order is an important metric because it tells you how much one order costs once advertising, packaging, shipping, etc. Website traffic: More than 4.5

Payment Services 149

Payment Services Promotions Shipping Planning 149

Inside Retail

DECEMBER 1, 2023

Techtronic admitted it had entered into 97 agreements with retailers and dealers between January 2016 and July 2021. It is illegal for suppliers of goods to specify a minimum price below which a reseller must not supply, advertise, or display those goods for sale.

Wholesale 272

Wholesale Advertising Consumer Marketing 272

A1 Retail

AUGUST 26, 2021

Following the recent success of its first television advertising campaign in five years, cookware, and kitchenware brand ProCook is set to unveil the next instalment of its culinary sequence, aiming to raise brand awareness among both seasoned cooks and enthusiastic beginners.

Advertising 59

Advertising Management Planning Marketing 59

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

Advertising 262

Advertising Promotions Consumer Customer Experience 262

Retail TouchPoints

JANUARY 4, 2022

Best Buy is the latest retailer to enter the advertising market with the launch of Best Buy Ads, an in-house media company designed to help shoppers explore the retailer’s products, services and offers. Multiple retailers have launched internal advertising divisions to help connect brands with customers.

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Advertising Grocer Marketing Location 277

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. Despite everything that’s happened in recent weeks, the opening ceremony will take place as (re)scheduled July 23, 2021. How will the splintering of viewership across media channels impact the resonance of advertising campaigns?

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Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

MARCH 14, 2023

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Advertisers will be able to take advantage of improved targeting and measurement capabilities, and Criteo also will support AMG sales efforts to brands and agencies in key markets. “The

Advertising 240

Advertising Fashion Point of Sale Marketing 240

Retail TouchPoints

MAY 20, 2022

Ulta’s new offering, which the retailer first announced in late 2021, is called UB Media and promises to offer brands “addressable advertising” opportunities to reach its community of 37 million Ultamate Rewards members. The company said that it plans to roll out additional advertising formats in the future.

Advertising 277

Advertising Marketing Planning Consumer 277

VMS

SEPTEMBER 30, 2021

Advertisement. As this story went to press, Target had already opened 20 new stores thus far in 2021, with plans to open another dozen by year-end. (In Advertisement. Advertisement. The post Target Named 2021 VMSD/Peter Glen Retailer of the Year appeared first on Visual Merchandising and Store Design.

Beauty and Health 98

Beauty and Health Advertising Visual Merchandising Checkout 98

Retail TouchPoints

JANUARY 18, 2021

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. In terms of advertising ROI, the most efficient of all TV media is on the national cable networks.

Advertising 299

Advertising Marketing Promotions Consumer 299

Retail TouchPoints

MARCH 22, 2022

The model that Amazon first pioneered 22 years ago — an online shop of products from third-party sellers (as opposed to its own inventory) and advertising offerings to help those sellers connect with consumers — is becoming commonplace across the retail industry. It very well might be [advertising].”. Source: Statista.

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Advertising Department Stores Wholesale Management 294

Retail TouchPoints

DECEMBER 29, 2021

Quartile , which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile expects that the acquisition will double its amount of advertising spend under management to $2 billion in 2021.

Advertising 240

Advertising Accounting Marketing Retail Marketing 240

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising. Advertising automation is vital if you want to maximize ROAS and stay competitive. In 2021, 20.8% in 2019 to 14.9% at the peak of the pandemic.

Payment Services 362

Payment Services Advertising Returns Checkout 362

Retail TouchPoints

MARCH 24, 2021

These have made it generally legal to sell CBD nationally while simultaneously making it difficult to advertise , especially since major platforms like Facebook, Google and Amazon currently ban the promotion of CBD products. It is a great tool to use on our site and in advertising. Using Interactive Quizzes to Engage and Inform.

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Consumer Advertising Marketing Accounting 317

Retail TouchPoints

JUNE 9, 2023

In-store digital media startup Cooler Screens is suing Walgreens , previously one of the highest-profile adopters of its technology, which integrates smart screens onto cooler doors to power in-store advertising. Lipsman is a major proponent of in-store retail media and also worked briefly at Cooler Screens in 2021.

Advertising 310

Advertising Planning Accounting Customer Experience 310

Inside Retail

FEBRUARY 5, 2024

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

Advertising 130

Advertising Checkout Shipping Consumer 130

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Retail CX Trends 2021: New CX for a New World.

Consumer 140

Consumer Payment Services Fulfillment Advertising 140

Retail TouchPoints

NOVEMBER 9, 2022

By joining forces with Carrefour, a clear leader in this domain across Europe and Latin America, we will be able to provide clients with unparalleled customer understanding and direct access to premium inventories, the ones that generate the highest conversion rates and return on ad spend for advertisers.

Advertising 278

Advertising Marketing Returns Planning 278

Retail TouchPoints

NOVEMBER 5, 2021

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? Social media advertising and how to leverage it. It’s easy to set up a business account and start taking advantage of the advertising tools available on popular social media platforms. Absolutely!

Marketing 298

Marketing Advertising Consumer Shipping 298

Retail TouchPoints

MAY 18, 2023

between January and February of 2023 — they are still some way behind the comparative period of 2021. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

Advertising 248

Advertising Promotions Checkout Marketing 248

Retail TouchPoints

OCTOBER 21, 2021

Then in June 2021, Google forged integration partnerships with some of the biggest ecommerce solutions in the space — Shopify, Square, WooCommerce and GoDaddy — making it easier for the thousands of merchants using those platforms to make their products discoverable through Google. Advertising is, of course, the crux of all of this.

Merchant Services 297

Merchant Services Advertising Shopping Drop-Shipping 297

Retail TouchPoints

JULY 15, 2022

billion for the latter, not too shabby for a company with a core business that isn’t advertising. “We’re First, there’s the Amazon effect: retailers see how lucrative ad sales have been for the perennial disruptor ( $31 billion in 2021) and want a piece of the rapidly growing action.

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Advertising Marketing Spend Marketing Customer Experience 277