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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

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Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. Worldwide, the average consumer between the ages of 16 and 64 spends 145 minutes per day on social media. January 2021. July 14, 2021.

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Retail Statistics You Should Know

Small Biz Trends

What do the latest retail statistics tell us about retailing in 2021? We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below.

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On Fire: Where Consumers are Buying Today’s Most Popular Smoking Products

Rangeme

and is often a driver for consumers to visit a store —especially in the convenience channel. in the four weeks ending May 15, 2022, in all multi-unit retailers. Convenience stores are also a top location for CBD purchases, with 29% of consumers making purchases there and a quarter of people visiting at least once a day.

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5 Ways to Navigate the CPG Industry’s New D2C Landscape

Retail TouchPoints

It has accelerated retail trends, especially the surge of online shopping and the waning of physical retail. An Astound Commerce survey conducted in May found that 60% of consumers made online purchases weekly or more often since the onset of the pandemic. McKinsey confirms that 75% of U.S.

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RangeMe Recap of the 2021 Global Market: Fall Experience

Rangeme

The 2021 Global Market: Fall Experience was a four-day virtual product discovery experience held October 18-22, facilitated by ECRM and powered by RangeMe. The goal of bringing suppliers and retail buyers across categories from around the world to meet face-to-face virtually was happily fulfilled. During the session Giving the U.S.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

in 2021 on the back of strong growth in the prior year. Walmart is now the second largest eCommerce retailer in the United States with eCommerce making up over 13% of its sales. Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. More than 1.7