Remove 2021 Remove Consumer Remove Marketing Remove Social Commerce
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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. The partners surveyed 28,500 of this desirable consumer set from across the U.S., New research from Havas Media Network , in partnership with Snap, Inc. in a statement.

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Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. social network ad spending forecast by $16.21 billion.

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BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Retail TouchPoints

Klarna announced the acquisition of social shopping platform HERO in early July 2021, followed just two weeks later by news of the acquisition of shoppable content solution APPRL. Social commerce is expected to account for $84 billion in U.S. millennial and Gen Z consumers already using social to shop.

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One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. In those under 40, this figure jumped to 1 in 3.

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From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth

Retail TouchPoints

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. Brands must start with a core value proposition, a unique benefit they’re bringing to the market and specifically to their niche audience.

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How Online Sellers Can Capitalize on Social Commerce Trends

Independent Retailer

trillion set in 2021, to a predicted $5.42 Social commerce is a subset of ecommerce, and harnesses the purchasing power of young customers on innovative new retail platforms. With this in mind, how do online sellers capitalize on social commerce trends, and what preparation must be made to ensure success in 2022?