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Google’s Privacy U-Turn: What it Means for Marketers

Retail TouchPoints

Since Google introduced the Privacy Sandbox initiative in 2019, the digital marketing landscape has undergone a significant transformation. The Privacy Sandbox was designed to balance user privacy with the future of digital marketing. For marketers, this means adapting to a new, more balanced approach to reaching audiences.

Marketing 165
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True Religion Continues U.S. Store Expansion

Retail TouchPoints

22, 2024 True Religion prioritized these cities based on consumer demand and is “augmenting our online business with stores in select markets that allow our shoppers to experience the brand in-person,” True Religion CEO Michael Buckley told Retail TouchPoints. “ opening on Nov. 8, 2024 Kings Plaza in Brooklyn, NY, opening on Nov.

Apparel 287
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Inside Best Buy’s 5-Year Effort to Evolve with Today’s Consumer

Retail TouchPoints

Its a tenet that the companys latest CEO, Corie Barry, kept front of mind as she took the helm in 2019 , throughout the upheaval of the pandemic and into today. How do we uniquely embrace what we do well and bring it to market? Our purpose is to bridge life through technology. That is what Barry has spent the last five years doing.

Consumer 287
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Navigating the Tariff Era: A Strategic Roadmap for Retailers

Retail TouchPoints

The Scars of the 2018-2019 U.S.-China China trade war of 2018-2019 offers a cautionary tale about the far-reaching consequences of tariffs. In the long term, companies should look to diversify supply chains by shifting sourcing to alternative markets like Vietnam, India and Mexico. During this period, the U.S.

Apparel 278
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.

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Oh!some sets sights on new markets, reaching 100 stores this year

Inside Retail

some entered the Indonesian market in 2019, citing a gap in diverse retail product offerings. some identified Malaysia as its next key market, driven by the countrys young consumer base and thriving retail environment. some’s strategy and one of the major reasons we are competitive in the retail market.

Marketing 130
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Services and the mid-market: Takashimaya’s post-tourism plan

Inside Retail

The dependence of Takashimayas growth in 2024 on those inbound tourists to its major domestic markets is now a bit of a concern in view of geopolitics. One wonders if the change of mind in the middle of 2019 to keep the store open was misguided.

Planning 130