Survey: 11% of Americans Subscribed to Walmart+ in its First Two Weeks
Retail TouchPoints
OCTOBER 5, 2020
This puts Walmart at more than 30 million subscribers — well below the 150 million Prime members confirmed by Amazon in Q4 2019, but undeniably massive growth in a very short time. The killer feature of Walmart+ may be free shipping on orders over $35 , which 35% of respondents cited as the program’s most exciting part.
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