Have we reached peak Christmas advent calendar?
Retail Gazette
NOVEMBER 23, 2023
But with the market now flooded and the cost-of-living impacting discretionary spend, is the advent calendar craze starting to wane? More retailers have since jumped on the bandwagon, with some entrants like Boots’ No7 advent building a waiting list of up to 226,000 people back in 2019. But what makes them so popular?
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