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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. The global loyalty management market stood at $2.47

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Marketers are really at the forefront of this transformation ,” Schwartz said. since the 2019 State of Marketing report. “It

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FTC Holds Online Fashion Brand Accountable for Suppressing Negative Reviews, Issues Updated Guidance for Marketers, and Warns Review Platforms

Hunton Andrews Kurth

The FTC issued two new guides for businesses on soliciting reviews, one directed to marketers , the other to online platforms. These documents cover best practices for review collection, review moderation, and review publication; both should be studied carefully by retailers who incorporate consumer reviews into their marketing strategy.

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Under Armour Names New Americas President, Chief Legal Officer

Retail TouchPoints

Before joining Under Armour in 2020 as SVP of Americas Wholesale, Baxter served as President and CEO of LIDS Sports Group from 2016 to 2019. “With deep market knowledge and outstanding expertise we look forward to their proven leadership qualities helping to architect our next growth chapter.”. .

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Citing Theft and Safety Issues, Target Closes 9 Stores in 4 States

Retail TouchPoints

leaving 15 stores in this market. in 2021 and in line with shrink rates seen in 2020 and 2019. Theft, both internal and external, accounts for 65% of shrink, although it can reach as high as 70% in certain verticals. When calculated as a percentage of total retail sales, shrink represented $112.1 billion in losses, up from $93.9

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Bain Capital sells Boost Juice, Betty’s Burgers parent

Inside Retail

We were attracted by Retail Zoo as a strong platform in the food retail sector, with market-leading brands in Boost and Betty’s,” said Georgina Varley, MD at Adamantem. Its burger chain business Betty’s, which accounts for 56 per cent of the company sales, has grown from eight stores to 54 over the past five years.

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Bushbuck raising funds for an Australian expansion push

Inside Retail

The Australian market currently accounts for 16 per cent of its sales, and the company aims to grow that to 38 per cent by 2025. Since 2019, the business has grown revenue by 300 per cent, with $4.3 The brand is currently scouting for a chief marketing officer and a sales relationship manager. million achieved this year.

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