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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Marketing 268
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The Value of Localization as a Competitive Advantage in Accessing Multicultural Consumers

Retail TouchPoints

What we know for sure is that consumer perceptions and choices are affected by culture, which also affects spending habits. Culture shapes consumer motivations, deliberation styles and decision-making, affecting every stage of the customer journey. American consumers, even those in the top 1% of wealth, are more focused on saving.

Consumer 283
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Here’s what the data says about the “new Chinese luxury consumer”

Inside Retail

As Chinese consumer spending on luxury goods continues to surge, luxury brands are doing everything they can to enhance their overall appeal. According to Euromonitor research, Chinese consumer spending on luxury goods is expected to hit $88 billion by 2028. WeChat, which has amassed over 1.2

Consumer 130
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CFPB Announces Intention to Regulate BNPL Following Release of Consumer Impact Report

Retail TouchPoints

The Consumer Financial Protection Bureau (CFPB) is planning to start regulating buy now, pay later (BNPL) products. Apparel and beauty companies accounted for 80.1% of BNPL transactions in 2019 but fell to 58.6% The CFPB also found that BNPL usage has expanded to a wider range of retailers. in 2020; A total of 13.7%

Consumer 228
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The Future of Ecommerce Demands a Better Understanding of Online Consumer Journeys

Retail TouchPoints

Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3 trillion today to $5.4

Consumer 305
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Q2 2021 Roundup: How Target, Macy’s and Foot Locker Harnessed Consumer Optimism

Retail TouchPoints

The spring and early summer was an optimistic time for many consumers who finally emerged from lockdowns looking to refresh their wardrobes and find items suited for smaller local outings during the warmer months. compared to Q2 2019. Macy’s Q2 performance was another success story, with comparable sales up 61.2% year-over-year and 5.8%

Consumer 320
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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

in March 2020, consumer buying behavior began shifting. In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. The global loyalty management market stood at $2.47 during the forecast period.