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Analysis: The many faces of social commerce in China

Inside Retail

According to the Ministry of Public Security China, in 2019, over 160 million people exited the country for pleasure or business, notably spending an average of US$1500 per person while abroad. A recent KPMG report has predicted Hainan to become the world’s biggest duty-free market in the next two years. Second-life commerce.

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Marketers are really at the forefront of this transformation ,” Schwartz said. since the 2019 State of Marketing report. “It

Marketing 258
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How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)

Retail TouchPoints

“It’s interesting that TikTok has allowed a ‘capital C’ corporation to be involved, but I think it stems from the fact that Barnes & Noble was the very first retailer to identify that #BookTok was a driving factor in book sales ,” said Jessica Brigman, Senior Account Executive at The Walt Disney Co. ’s Merchandising the #BookTok Movement.

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How the Explosive Growth of Shoppable Ads will Impact Pricing and Spending

Retail TouchPoints

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 working with the leading agencies, publishers and marketers across digital media.

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How the Y2K Revival is Expanding True Religion’s Shopper Community

Retail TouchPoints

The True Creators Program is designed to provide several emerging designers with the resources, from manufacturing to materials and marketing support, to craft and launch limited collections for the brand. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We

Fashion 256
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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

AI Directs the Most Effective Ads to the Most Likely Purchasers The AI element comes from solution provider Albert , which Natori, a family-owned and run business founded in 1977, has worked with since 2019. We also get end-to-end accountability in the supply chain.”

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How Luxury Brands Are Responding To COVID Tension With Innovation

Retail TouchPoints

Leading into the pandemic, the luxury category had a positive outlook, according to Bain , with the overall market growing by 4% annually, and reaching an estimated $1.5 China’s influence on the luxury market is significant, accounting for 35 % of luxury purchases worldwide, according to Willersdorf.