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The Good Guys fined for misleading consumers

Inside Retail

million fine for misleading advertising and store credit promotions. The StoreCash promotion ran from July 2019 to August 2023, required customers to make a qualifying purchase and consent to receive marketing communications to receive store credits. The Good Guys, a subsidiary of JB Hi-Fi, has paid a $13.5

Consumer 226
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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

retailers on average between March 2023 and February 2024, an increase of 23% over the 2019-20 period. A retail media network is an advertising network owned by a retailer that enables marketers to purchase advertising across all of the digital assets owned by the retailer. of total digital ad spend in 2024.

Shopping 289
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Multiple retailers have been fined for misleading promotions. This could be why

Inside Retail

million fine for misleading advertising and store credit promotions related to its ‘StoreCash’ promotion running from July 2019 to August 2023. If a promotion doesn’t meet the pub test, retailers should take steps to clarify their advertising materials to ensure they are not misleading and at risk of ACCC investigation.

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Google’s Privacy U-Turn: What it Means for Marketers

Retail TouchPoints

Since Google introduced the Privacy Sandbox initiative in 2019, the digital marketing landscape has undergone a significant transformation. It aims to reduce cross-site and cross-app tracking, offering a more privacy-focused advertising approach. For digital marketers, this development is a clear signal of Google’s priorities.

Marketing 165
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Sky Music’s debut Facebook campaign delivers 20x ROAS with Shout Digital

Inside Retail

Just shy of 30 years in the trade, Sky Music has consistently invested in more digital marketing over the past five years, but had not been in a rush to get on the social advertising scene. Sky Music started using Shout for SEO and SEM services in 2019. I got on my computer and found the rankings and dominance claims were legit.

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Etsy’s Latest Turnaround Efforts: Selloff of Reverb, Seller Experience Improvements

Retail TouchPoints

The companys latest moves include selling off Reverb , a resale marketplace for musical instruments that it acquired in 2019 , and a host of updates to its seller experience. Etsy continues to make refinements to its business model as it seeks a return to growth amid increasing competition. million in 2024 from $942.1

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How Lush uses its stores as platforms for education and community connection

Inside Retail

By shifting its efforts from digital advertising to grassroots advocacy, the brand is recasting its physical stores as platforms for social impact and conscious engagement. All the Wild Things” in 2019–2020, which raised funds for wildlife rescue efforts during the bushfires. A partnership with GetUp!