Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping
Retail TouchPoints
JUNE 15, 2022
based online sellers” are reportedly participating in the beta test of Buy Direct, but a source told Business Insider that Microsoft hopes the service will drive $25 million in gross merchandising value (GMV) by fiscal 2023, which ends June 30, 2023. At the moment a “ couple hundred U.S.-based Bing’s goal might be similar.
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