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PayPal Lays Out Plans for New Commerce-Based Advertising Business

Retail TouchPoints

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement. I’m thrilled to have Mark join our team and lead this important work.”

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Microsoft Takes Aim at Google, Amazon with Plans to Build ‘Omnichannel Retail Media Platform’

Retail TouchPoints

Microsoft is gearing up to take a bigger piece of the growing retail media pie with the debut of a suite of new capabilities through its PromoteIQ marketing platform, which the company acquired in 2019. alone by 2024, accounting for 20% of total digital ad spend, according to Insider Intelligence.

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‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social

Inside Retail

IR: Lush quit Facebook and Instagram in 2019, but started posting off and on again in 2020. In 2019, Lush UK stopped posting to Instagram and Facebook due to increasing concerns over how much control these big platforms had on how many people, and which people, saw anything we posted. Why was that? per cent of total sales.

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Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping

Retail TouchPoints

Google does have a direct-purchase feature, Buy on Google, which is similar to what Bing has rolled out, but it accounts for only a fraction of the more than 1 billion shopping sessions Google sees every day, according to Madrigal. Bing accounts for approximately 25% of total monthly search volume in the U.S.,

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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Thus, retail media is poised to become the newest competitive battleground in digital advertising. But what, exactly, is the playing field?

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How the Explosive Growth of Shoppable Ads will Impact Pricing and Spending

Retail TouchPoints

What should advertisers be aware of when investing in this format? Come Q3, each month was increasingly negative for paid search spending by the biggest advertisers through the biggest agencies. These shifts mean shoppable ads are perfectly positioned to meet the moment for both consumers and advertisers.

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When creativity gets reduced to a commodity: What is the real cost of dupes?

Inside Retail

When a knockoff goes viral Sakr explained that she was first made aware of the Barney Bed dupe on TikTok after numerous accounts tagged her in a video showcasing Aldi’s dog bed. Inside Retail spoke to Sakr to understand the side effects of being duped on small businesses and what it signals for the state of the retail industry at large.