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Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

Digital advertising is surging, as consumers’ media consumption and product consumption habits migrate to online. billion in 2019. Retail Dive. Digital advertising boom time. Digital advertising on Google. Big retailers are racing toward a $100 billion high-margin annual revenue prize in retail media.

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Retail Statistics You Should Know

Small Biz Trends

Retail Statistics: The Big Picture. The retail market size is continuously growing. According to a report from the National Retail Federation, the US retail sales in 2020 grew 6.7% over 2019 in spite of ubiquitous public health emergencies in the country. What’s more, retail trade added 4.8

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Supplier Diversity: A Look Around the Globe

Rangeme

This 2022 retail trend is welcome news for diverse suppliers looking for growth abroad. Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. economy each year and employ about 3 million workers, accounting for 10% of the U.K.

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Oatly’s Strategy, 5 Reasons it Has Taken Off

Indigo 9 Digital

By all accounts Oatly is an overnight success. By 2019 Oatly was available in 7,000 stores and coffee shops across the United States including places like Whole Foods and Target. With these trends in the back of Öste’s mind he created a patented process that uses enzymes to liquefy raw oat kernels. billion this year.

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Chipotle’s Strategy, 8 Things to Know

Indigo 9 Digital

By 2019, we saw promise in the concept,” said Tabassum Zalotrawala, Chipotle’s chief development officer. “We When Chipotle created an account on TikTok in 2020 it was the first restaurant brand to do so. The key thing is wherever you are, make sure your advertising is endemic to that platform. Source: Fortune 5.

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Staying Competitive: Keeping Up With Amazon

Rangeme

Digital advertising. Now more retail players – including Best Buy , Family Dollar , Instacart , Kroger , Target , and Walmart – are clamoring to offer digital ads to connect brand advertisers with shoppers in the exact moments they’re browsing and buying online. Together, these two cohorts account for 52 percent of the U.S.

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The Risks and Opportunities in the Move To Healthier Foods

Rangeme

On the other hand, policymakers are determined to act, planning new restrictions on advertising of unhealthy food and increasing food standards regimes. One 2019 study found that poor diets account for 18% of heart disease, stroke, and type 2 diabetes costs in the United States, or $50bn a year. Governments take action.