Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.
Retail TouchPoints
OCTOBER 21, 2021
Back in 2019, Google was on a mission to get sellers on its Google Shopping “surface,” and it looked like the company had ambitions of making a big marketplace play. In return Google gets to aggregate all that inventory , which inevitably drives more traffic and makes its core advertising business that much more attractive.
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