Remove 2019 Remove Accounting Remove Advertising Remove Shipping
article thumbnail

Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

Back in 2019, Google was on a mission to get sellers on its Google Shopping “surface,” and it looked like the company had ambitions of making a big marketplace play. In return Google gets to aggregate all that inventory , which inevitably drives more traffic and makes its core advertising business that much more attractive.

article thumbnail

Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey

Retail TouchPoints

Shoppers making online purchases in new categories are valuable targets, but the search advertising space was growing increasingly crowded even before the pandemic caused a surge in online shopping, according to Sidecar’s 2020 Benchmarks Report: Google Ads in Retail. in 2019 as marketers made better use of their money.

ATS 192
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Consumer Brands’ Guide to Understanding and Navigating Amazon’s Private Label Business

Retail TouchPoints

The biggest corporate push has been in fashion, and it’s working: 75% of its private label brands are in fashion, and according to Amazon (see exhibit below), fashion private label sales account for 9% of its total fashion first-party (meaning direct or 1P) sales. For example, take Amazon’s Wickedly Prime Chicken Noodle Soup.

Consumer 295
article thumbnail

5 Holiday Trends to Watch Include Rise of ‘Couch Commerce,’ Curbside Pickup

Retail TouchPoints

over the 2019 holiday. Up to 40% of online sales on Black Friday were through smartphones and these devices also accounted for the majority — 60% — of all site visits. Mobile continued strong on Cyber Monday, accounting for 37% of that day’s sales. Mobile continued strong on Cyber Monday, accounting for 37% of that day’s sales.

article thumbnail

Exclusive Q&A: Can Anything Slow the Amazon Behemoth?

Retail TouchPoints

That ecommerce market, fueled by the long-term impacts of COVID-19 and the general global shift toward online commerce, is likely to be three times the size it was in 2019. But why would Amazon be better than IKEA at shipping furniture around? By the way, both of them together accounted for 37% of total U.S. Commerce Department.

article thumbnail

Single Keyword Ad Groups: Still Relevant in 2019?

Store Growers

That sounds simple, but it’s not always easy to accomplish as an advertiser. That means that you’re able to create an advertisement that 100% matches what someone is searching for. Of these 4 ads, only 2 advertisers (#2 & #4) leverage the keyword in the Headline. Are Single Keyword Ad Groups Still Relevant in 2019?

article thumbnail

Inside Retail/ShipStation research reveals emerging customer behaviours

Inside Retail

To help retailers navigate the new realities of the customer journey while the fight for fresh customers picks up speed, Inside Retail has joined forces with multi-channel, multi-carrier e-commerce shipping solution provider ShipStation to release a new report on customer behaviour entitled Casting the Net.