Retail TouchPoints

JANUARY 23, 2023

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. Welsh previously served as Senior Director of Product Strategy, Operations, Go-to-Market, Commerce and Payments at Google.

Social Commerce 221

Social Commerce Payment Services Marketing Shopping 221

Retail TouchPoints

MARCH 5, 2021

But as retail brands race to deploy truly personalized marketing, the biggest challenge they face is personalizing conversations not just in one channel, but across all the channels customers use. Matt Ramerman is President of Sinch for Marketing, a mobile engagement consultancy and personalized mobile messaging platform.

Customer Experience 299

Customer Experience Social Commerce Consumer Marketing 299

Retail TouchPoints

MARCH 25, 2024

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Pinterest Puts Joy Back into the Purchase Journey Pinterest has carved its own distinct space in the social commerce landscape, zeroing in on its ability to bring joy to users.

Social Commerce 260

Social Commerce Loss Prevention Customer Experience Customer Retention 260

Retail TouchPoints

JULY 19, 2022

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

Shopping 246

Shopping Social Commerce Merchant Services Fashion 246

Retail TouchPoints

AUGUST 15, 2024

Retailers can instantly connect with a highly engaged, diverse audience that often extends far beyond their traditional target market. These virtual arenas have become go-to social networks. Now, businesses must begin to regard these virtual spaces as addressable commerce markets.

Promotions 262

Promotions Marketing Target Market Consumer 262

Inside Retail

OCTOBER 5, 2022

These mega apps are widely used in Asia because mobile is the main form of access to the internet for many people in the region, wrote Scott Galloway, a New York University professor of marketing and co-host of tech podcast “Pivot,” last year. What are some examples of super apps? Have other US tech companies tried this?

Payment Services 241

Payment Services Accounting Planning Shopping 241

Retail TouchPoints

JUNE 11, 2024

Although the Retail Innovation Conference & Expo agenda was replete with topics and trends around driving next-gen commerce experiences, from connected TV (CTV) to social commerce and retail media, the heart of each session was brimming with a candor — and even a vulnerability — not often found on event stages.

Beauty and Health 260

Beauty and Health Consumer Social Commerce Customer Experience 260

Retail TouchPoints

DECEMBER 6, 2022

The French native got her start in the company’s management trainee program and has steadily worked her way up the ranks, and around the world, with stints in India and Bangkok before arriving in New York City in 2018. Today we have as many people working in the lab as we have people working in marketing.

Consumer 290

Consumer Marketing Shopping Social Commerce 290

Retail TouchPoints

NOVEMBER 7, 2023

But after the brand’s exit from bankruptcy in 2018, it has been on an aggressive turnaround mission that has included a new store strategy that brought Claire’s outside of shopping malls, a new loyalty program strategy and a new executive leadership team. As Gen Zalpha grows, their behaviors and preferences will undoubtedly evolve.

Advertising 264

Advertising Jewelry Consumer Accessories 264

Retail TouchPoints

AUGUST 15, 2023

After its late 2018 implementation of the Bolt one-click checkout solution, which draws on data within the solution provider’s network of users and consumers to fight fraud, Polywood saw impressive results: In its first year, the brand marked a 10% lift in checkout conversions, a 5.5%

Checkout 237

Checkout Merchant Services Payment Services Customer Experience 237

Inside Retail

APRIL 17, 2025

Back in 2018, when Archer founded Duel, almost zero per cent of any brand marketing budgets were allocated to encouraging advocacy and word of mouth. His motivation was to create a way to measure and manage advocacy, to scale word of mouth, in the same way you can drive other marketing channels.

Social Commerce 130

Social Commerce Marketing Fashion Consumer 130

Inside Retail

OCTOBER 27, 2021

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. We saw success on social media quickly after launching the brand, so we developed a unique method of influencer marketing and perfected our influencer ambassador program.

Advertising 130

Advertising Marketing Consumer Social Commerce 130

Retail TouchPoints

JULY 14, 2020

In this exclusive Q&A, Riley talks about how and why the demographic is shifting, and how LUXIE is pivoting its marketing and merchandising strategy to attract and retain that older demographic. RTP: What have been some of your most successful marketing strategies? Having an AI strategy within marketing is critical.

Checkout 207

Checkout Fulfillment Shipping Payment Services 207

Inside Retail

NOVEMBER 8, 2023

In an age when consumers are becoming more and more immersed in the world of social media and video content, the humble book shouldn’t really stand a chance. So, it’s surprising to learn that the market for books, and bricks-and-mortar bookstores, is actually growing. billion in 2023 to US$21.17 billion by 2027.

Social Commerce 130

Social Commerce Returns Marketing Location 130

Inside Retail

MAY 7, 2023

E-commerce sales in Asia are expected to nearly double between 2021 and 2025,” Simone Morandi, growth markets commerce lead at Accenture Song, the company’s digital agency, told Inside Retail. Digital savvy millennials will be 35 to 44 years old in 10 years. per cent in 2023.

Social Commerce 130

Social Commerce Consumer Fulfillment Shipping 130

Inside Retail

NOVEMBER 7, 2022

According to a recent report by Bain & Co and Meta, GDP growth and inflation in Southeast Asia are projected to perform better than other markets, such as the US and EU. Another phenomenon that is quite unique to the Southeast Asian e-commerce market is the prevalence of unique sales periods like 9.9, 10.10, 11.11

ATS 130

ATS Social Commerce Consumer Promotions 130

Inside Retail

FEBRUARY 15, 2024

As Joe Yan, ContextLogic’s CEO, stated in a press release posted on Wish’s website, “Integrating the Wish platform into Qoo10 will create a true global cross-border e-commerce platform to support the massive market demand. However, in recent years, the e-commerce platform has been struggling.

Merchant Services 130

Merchant Services Customer Experience Consumer Shopping 130

Retail Geek

JUNE 25, 2021

Internationally you know in most markets Amazon’s not quite as well penetrated as they are North America So when you say you saw some meaningful growth growth internationally. About three times the growth rate both in Europe and in Asia Pacific than we saw in the US and we also saw. [12:04]

Apparel 66

Apparel Advertising Marketing Fulfillment 66

Retail TouchPoints

NOVEMBER 1, 2024

Brands and retailers are investing extensively in their influencer marketing strategies — and in many cases they are not only diversifying the types of creators they partner with but the vehicles they use to tell stories. billion in 2023; Affiliate marketing: $1.1 billion in 2023; Affiliate marketing: $1.1 billion by 2030.

Marketing 293

Marketing Accounting Consumer Social Commerce 293