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Under Armour Promotes EMEA Head to Newly Created Chief Consumer Officer Role

Retail TouchPoints

Under Armour has named Massimo Baratto to the newly created role of EVP, Chief Consumer Officer, to oversee all aspects of Under Armour’s consumer strategy across global marketing, ecommerce and retail. Kara Trent, a seven-year Under Armour veteran, will replace Baratto the SVP/General Manager of EMEA.

Consumer 238
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First Quality promotes Allen Bodford

Mass Relators

The division’s operations include four manufacturing locations across the United States and Canada. “It’s a privilege to lead a team of people who are so deeply committed to providing the highest quality essential products to our customers and consumers,” said Bodford. We’re all united in the same mission to improve their experience.

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Consumers Take Control via Conversational Marketing: Why Personalization is Key

Retail TouchPoints

Consumers are clear about how they want to connect with brands: they want access 24/7 and to be able to explore on their own terms — Facebook & Boston Consulting recently reported that two-thirds of global consumers attempted to message a brand about their goods or services during the 2020 holiday season. What does this look like?

Marketing 317
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Dollar General promotes 18 executives

Mass Relators

Dollar General has promoted 18 executives to new roles at the company. Leslie Allen Leslie Allen has been promoted to senior vice president, human resources. Christine Connolly Christine Connolly has been promoted to senior vice president, corporate secretary and assistant general counsel, securities and governance.

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The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. In practice, this includes restricting most marketing by manufacturers and retailers to consumers.

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A Consumer Brands’ Guide to Understanding and Navigating Amazon’s Private Label Business

Retail TouchPoints

According to Coresight Research ’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the number of brands they had in 2018. Amazon controls the inventory, marketing and promotional strategy.

Consumer 309
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Strand fined for fake discount claims after NZ regulatory probe

Inside Retail

Trans-Tasman retailer Strand formerly known as Strandbags has been fined $780,000 (AU $709,246) in the Auckland District Court after being convicted of misleading consumers over discounts. Rawlings cautioned businesses that bargains offered should be genuine, unambiguous and not promoted in a way that “entices” consumers.