Remove 2018 Remove Consumer Remove Promotions Remove Retail Trends
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Why DoorDash & Other Delivery Apps Struggle with Profitability

Indigo 9 Digital

Consumers around the world either couldn’t go to their favourite restaurant due to public health restrictions or they prefered to avoid going outside altogether. That’s why you often see promotions from these companies either for lower delivery fees or for a certain percentage off the cost of your order. Do you like this content?

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

It was easy for Forever 21 to capture the hearts and minds of young consumers looking for trendy apparel. Although clothing is a department store staple retailers like Sears or specialty retailers like Gap couldn’t keep up with a more nimble fast fashion retailer like Forever 21. Do you like this content?

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The Top 20 Best Ideas for Increasing Foot Traffic to Your Store

Indigo 9 Digital

By Tricia McKinnon , Emily McCullough and Ben Rudolph Brick and mortar retail is still the way most consumers like to shop. But with the growth of eCommerce consumers need a better reason to make a trip to your store. Launch a bring a friend & get a discount promotion. Offer an in-store only promotion.

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Oatly’s Strategy, 5 Reasons it Has Taken Off

Indigo 9 Digital

Its oat milk landed in coffee shops in the United States in 2016 and by 2018 its was so popular there were shortages of it across the United States. While brands have success with influencers on social media most people realize their favourite YouTuber doesn’t always use the product they are promoting on a regular basis.

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Tim Hortons’ Turnaround Strategy, Why it’s Working

Indigo 9 Digital

McDonald’s was on to something when it launched its “Famous Orders” promotion in 2020. The campaign involved promoting McDonald’s combos that celebrities like Travis Scott and BTS enjoy eating. The promotion was so successful it helped boost McDonald’s sales not only in 2020 but also in 2021. Celebrity partnerships.

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The Top 15 Ways to Find New Customers in Retail

Indigo 9 Digital

Menswear direct to consumer brand UNTUCKit realized this when it first tried to figure out how to acquire its first set of customers. UNTUCKit found that, at the time, for approximately $350 it could reach 200,000 potential consumers using radio ads. Launch a bring a friend & get a discount promotion.

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Tesco’s Strategy for Gaining Market Share

Indigo 9 Digital

Perhaps it can be taken for granted but most consumers are struggling to make ends meet. Consumers at that time were reeling from the recession and Aldi and Lidl entered the grocery market in the United Kingdom with low prices and were able to steal share. Those promotions were so compelling Tesco added 1.9 Value for money.