Business Growth through Digital Transformation: The Case of Premium and Luxury Brands
Retail Focus
APRIL 4, 2024
Despite being a buzzword, digital transformation has now become a defining element of modern business strategy, and its significance cannot be understated (Achille, Marchessou et Remy 2018). The resilience of these brands is exemplified by their ability to withstand economic fluctuations and evolving consumer tastes.
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