Wiser Insights: Navigating 2023’s Online Back-to-School Retail Trends
Wiser
SEPTEMBER 18, 2023
The convenience, variety, and value offered by online platforms presents a compelling proposition for consumers. One-fourth of consumers also reported that they planned to spend more on back-to-school shopping this year due to their need for bigger-ticket items such as computers, phones, calculators, or furniture.
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