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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

the past year was the most active to date for passing state-by-state data privacy laws. is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. Consumers are quickly losing trust, and companies must act swiftly and responsibly to restore it. In the U.S.,

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Could Data Privacy Be Retail’s New Competitive Differentiator?

Retail TouchPoints

Additionally, consumers have become more aware of companies’ data collection practices and have actively responded to personalization practices they perceive as shady, intrusive or both. In our Rise of the Responsible Marketer report, we found that 75% of [consumers surveyed] said brands could do more to ensure the safety of their data.

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Google Agrees to Pay Record $391.5 Million, Adjust Data Collection Policies in 40-State Privacy Settlement

Retail TouchPoints

million privacy settlement , the largest in U.S. The investigation, which was led by Oregon Attorney General Ellen Rosenblum and Nebraska Attorney General Doug Peterson, was opened following a 2018 Associated Press article that examined Google’s Location History and Web & App Activity. Google has agreed to a $391.5

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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A A new era of advertising is taking shape.

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Everything you need to know about retail’s facial recognition fiasco

Inside Retail

On Tuesday, the Australian government’s privacy watchdog opened an investigation into retail giants Bunnings and Kmart over their use of facial recognition technology in stores. The move followed a complaint by the consumer advocacy group Choice , which called the technology invasive and unwarranted. Is this a new problem?

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Lush left social media in 2021. Here’s why – and what happened next

Inside Retail

However, the reality is that many tactics relied on to achieve commercial success in this space are still dependent on predatory algorithms that violate the privacy of users, who are more aware than ever and are frustrated at the breach of trust. More than ever, consumers are aware and conscious of these topics.

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CIO Q&A: Lessons and Priorities from Aldo Group’s Companywide Digital Transformation

Retail TouchPoints

RTP: What key consumer behaviors are you aiming to respond to as a brand? Houle: Consumer behaviors have evolved significantly and as a retail brand, we need to be attuned to these changes and respond proactively. Unified commerce: Consumers today expect a seamless shopping experience across channels.