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Consumers Take Control via Conversational Marketing: Why Personalization is Key

Retail TouchPoints

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. Over the last few years, consumers have come to expect personalization from the retail brands that they love.

Marketing 316
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Wish Launches Marketing Blitz to Reintroduce Itself to Consumers

Retail TouchPoints

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. There’s probably a lot more companies pulling back on marketing — we’re doing the opposite, and that puts us in a unique position.

Consumer 218
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Watch titans unite: Rolex acquires Bucherer and aims at pre-owned market

Inside Retail

While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I It’s driving customers into a dark secondary market, where they risk buying a lemon, or, worse, a fake,” he stressed.

Marketing 264
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Under Armour Promotes EMEA Head to Newly Created Chief Consumer Officer Role

Retail TouchPoints

Under Armour has named Massimo Baratto to the newly created role of EVP, Chief Consumer Officer, to oversee all aspects of Under Armour’s consumer strategy across global marketing, ecommerce and retail. Kara Trent, a seven-year Under Armour veteran, will replace Baratto the SVP/General Manager of EMEA.

Consumer 232
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Say Goodbye to Third-Party Cookies: Market Research is Here

Retail TouchPoints

Seeking out credible data takes organizations down one of many paths, the most common being conducting market research and relying on web traffic data. Third-party cookies have been an incredibly important tool to collect incredible volumes of consumer behavior data. It’s no longer an easy way to collect consumer behavior data.

Marketing 238
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Madison Reed Names New Marketing and Digital Chiefs

Retail TouchPoints

Brad Lande-Shannon has joined the company as Chief Marketing Officer (CMO) and Tyler Wozny has been promoted to the post of Chief Digital Officer. Lande-Shannon brings two decades of experience guiding brands through successful marketing strategies while also driving culture and leadership initiatives.

Marketing 212
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Claire’s Continues Lifestyle Push with Plans for Branded Products

Retail TouchPoints

Under the multi-year agreement, IMG will bring to market complementary products that support Claire’s brand purpose of inspiring self-expression and individuality, in categories including apparel , fashion accessories and room décor as well as lifestyle and special occasion products.

Planning 265