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5 New Ways Retail Marketers Can Utilize Location Data This Year

Retail TouchPoints

Here are five novel use cases (with real world examples) for retail marketers looking to maximize offline intelligence in 2020: 1. Additionally, almost half of those exposed to the campaign (42% of consumers) visited a location within 24 hours. Uncovering each channel’s conversion window.

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Why Nike is putting used sneakers back on the shelf

Inside Retail

“From a customer perspective, resale is driven by a wish to get one’s hands on desirable fashion items at a lower price as well as experiencing the fun of treasure hunting for something unique,” Anna Forster, sustainability strategist and co-founder of The Purpose Agents, told Inside Retail. “At

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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. These effects are another immediate example of the incredible benefits augmented reality provides retail marketers.

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Here is what’s driving Danish retail giant Bestseller’s success Down Under 

Inside Retail

Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives. It works with more than 500 supply partners, with its products manufactured across over 800 factories.

Wholesale 236
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Getting Retail Website Localization Right the First Time

Retail TouchPoints

In recent months the global COVID-19 pandemic has had a huge impact in retail. In the UK, as reported in The Guardian , the number of visitors to UK retail destinations has dropped by 39%, while in the U.S. the decline of the total retail market this year is expected to be double that experienced in the 2009 financial crisis.

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Andrea Lisbona’s desire to innovate an industry with Touchland

Inside Retail

Kicking things off with a Kickstarter campaign Like many indie brands on the market today, a large source of funding was found via Kickstarter, a public funding platform for creative and entrepreneurial projects. Lisbona partially credits the company’s popularity on the video-focused social media platform to its success in the market today.

Marketing 147
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Bondi Wash founder plants global roots with Seoul flagship store

Inside Retail

Known for its elevated, natural formulations and distinctive native Australian scents, the brands latest expansion places it in one of the worlds most sophisticated retail markets. Korean consumers are some of the most demanding in the world, with a special love for innovative and fragrant products. Everingham explained.

Wholesale 130