article thumbnail

Amazon Expands Advertising Options in CTV, Fresh Stores and Twitch

Retail TouchPoints

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation). . “We

article thumbnail

Behind Abercrombie & Fitch Co’s record results lies a decade-long reinvention

Inside Retail

At the time, Abercrombie & Fitch was still struggling to find its footing following the exit of CEO Michael Jeffries, who stepped down in December 2014 after 11 consecutive quarters of sales decline. It also rolled out omnichannel capabilities to seamlessly connect customers’ digital and in-person shopping experiences.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brands Pop into the Surreal as 3D Billboards Surge

Retail TouchPoints

Many brands, including Coach, Louis Vuitton, Samsung, WhatsApp and BMW have caught on to the benefits of this surreal and sensory approach to advertising. Part of successful advertising is understanding how people engage with their environments. The benefits of this new sensory approach to advertising include: 1.

article thumbnail

Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. That’s a lot of money to walk away from, and Meta isn’t, especially as it (like everyone else) is being hit hard by declines in digital advertising spend.

article thumbnail

Inside Flora & Fauna’s plan to take eco-friendly retail mainstream

Inside Retail

While online retailers have traditionally invested more heavily in digital advertising through Google and social media, the last 18 months have seen the likes of Adore Beauty and The Iconic venture into television advertising , as Covid-19 has driven more people to shop online. Sex toys go sustainable.

Planning 246
article thumbnail

WhatsApp launches test of in-app business directory

Inside Retail

The test in São Paulo, Brazil, which allows WhatsApp users to find shops and services through a directory in the app, is the latest feature in Facebook’s drive to bolster ecommerce on its services. As online retail has continued to boom during the Covid-19 pandemic, Facebook has pushed in-app shopping features across its apps.

article thumbnail

3 Things Every Retailer Can Learn from Amazon

Retail TouchPoints

If Amazon is using that technology, we should be using that technology,” said the Prosper keynote speaker, Koffee Kult Founder and President James Mardis, who launched his artisan coffee brand on Amazon in 2014. It very well might be [advertising].”. So if the first phase of that is a marketplace, what is the second phase?