Indigo 9 Digital

JANUARY 11, 2023

A study by the Capgemini Institute found that on average retailers charge their customers just 80% of the cost of delivering goods. The irony of online shopping is that the most economical model for a retailer is when customers are not purely online shopping at all. Take mattress retailer Casper.

Advertising 98

Advertising Shipping Returns Fulfillment 98

Indigo 9 Digital

SEPTEMBER 26, 2023

Having a store within your store to feature products from another retailer is a classic play retailers use to increase traffic and sales. There are many retailers pursuing this strategy right now. Sephora has announced a partnership with Kohl’s which will see more than 850 Sephora shops inside of Kohl’s stores.

Beauty and Health 97

Beauty and Health Returns Location Advertising 97

Indigo 9 Digital

NOVEMBER 16, 2023

With companies like Shopify it has never been easier to set up shop online. One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. Between 2018 and 2020 the cost of advertising on Facebook and Instagram more than doubled.

Consumer 98

Consumer Returns Advertising Marketing 98

Rangeme

AUGUST 16, 2022

Convenience stores are a top location for tobacco purchases and 29% of consumers shop there for tobacco products, according to a presentation last November: State of the Consumer: Understanding Tobacco/OTP and CBD Users in the New Environment, from Donna Hood Crecca, principal with Technomic. In the U.K., of respondents (3.3

Consumer 52

Consumer Advertising Location Shopping 52

Indigo 9 Digital

JULY 21, 2023

By Tricia McKinnon If you are thinking about starting an online business which is often called a direct to consumer business in retail then you are not alone. First Amazon disrupted traditional brick and mortar shopping by selling online then many entrepreneurs followed suit hoping to grab a piece of the pie. Do you like this content?

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Indigo 9 Digital

MARCH 17, 2022

With online shopping the options for where you can purchase products and services are endless. your Facebook advertising budget is running out) can be a blessing in disguise as it forces you to think of more creative ways to acquire new customers. Macy’s is now adding small Toys “R” Us shops in 400 of its stores this year.

Beauty and Health 90

Beauty and Health Promotions Marketing Shopping 90

Indigo 9 Digital

MARCH 15, 2022

From small retailers to large retailers sufficient foot traffic has never been more important as consumers elect to do more of their shopping online. But it isn’t just online shopping that is affecting location decisions since the majority of retail sales still happen offline.

Advertising 94

Advertising Location Shopping Consumer 94