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Amazon Expands Advertising Options in CTV, Fresh Stores and Twitch

Retail TouchPoints

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation). . “We

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Etsy Moves Executive Following Depop CEO Resignation

Retail TouchPoints

Since joining Etsy in 2014 as Senior Product Manager of Ads, Daniel has held multiple roles including leading the development of the company’s selling platform, advertising products, marketing technology, data enablement and personalization products.

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Google Agrees to Pay Record $391.5 Million, Adjust Data Collection Policies in 40-State Privacy Settlement

Retail TouchPoints

The attorneys general found that this violated state consumer protection laws by misleading consumers about its location tracking practices since at least 2014. As a result, Google has agreed to make changes to its policies including: Show additional information to users whenever they turn a location-related account setting “on” or “off;”.

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Cooler Screens Sues Walgreens for Ending Smart Door Agreement

Retail TouchPoints

In-store digital media startup Cooler Screens is suing Walgreens , previously one of the highest-profile adopters of its technology, which integrates smart screens onto cooler doors to power in-store advertising. Lipsman is a major proponent of in-store retail media and also worked briefly at Cooler Screens in 2021.

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3 Things Every Retailer Can Learn from Amazon

Retail TouchPoints

If Amazon is using that technology, we should be using that technology,” said the Prosper keynote speaker, Koffee Kult Founder and President James Mardis, who launched his artisan coffee brand on Amazon in 2014. It very well might be [advertising].”. So if the first phase of that is a marketplace, what is the second phase?

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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

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WhatsApp launches test of in-app business directory

Inside Retail

WhatsApp says about one million advertisers currently use Facebook and Instagram’s ‘click to WhatsApp’ ads to send users to the messaging app.