Inside Retail

SEPTEMBER 16, 2021

The test in São Paulo, Brazil, which allows WhatsApp users to find shops and services through a directory in the app, is the latest feature in Facebook’s drive to bolster ecommerce on its services. As online retail has continued to boom during the Covid-19 pandemic, Facebook has pushed in-app shopping features across its apps.

Advertising 233

Advertising Promotions Shopping Location 233

Retail TouchPoints

FEBRUARY 21, 2023

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. That’s a lot of money to walk away from, and Meta isn’t, especially as it (like everyone else) is being hit hard by declines in digital advertising spend.

Social Commerce 246

Social Commerce Advertising Merchant Services Shopping 246

Retail TouchPoints

NOVEMBER 13, 2023

Kelly Hallinan: After launching Brooklinen in 2014 and starting to grow our product assortment, we were hearing anecdotally that many of our customers were struggling to understand the pillow market. How are you investing in your Amazon presence via advertising and the shopping experience?

Wholesale 278

Wholesale Advertising Consumer Promotions 278

Retail Gazette

OCTOBER 26, 2023

Hollister A decade ago, you couldn’t walk into a shopping centre without seeing rafts of teenagers clutching Hollister shopping bags with shirtless men plastered on the fronts. The alleged misconduct , coupled with questions surrounding its advertising methods, sent sales at American Apparel spiralling.

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Fashion Boutique Apparel Fast Fashion 59

Retail Gazette

DECEMBER 28, 2023

Maddie Smith, managing director, The Body Shop UK and Ireland Last January, The Body Shop hired Estée Lauder’s US retail boss Maddie Smith to lead its UK operation. She is currently helping to give The Body Shop a makeover, which involves upgrading and improving its product range and a introducing swathe of new store formats.

Grocer 69

Grocer Promotions Fashion Management 69

I Love Fashion

JANUARY 27, 2021

The inclusion of the internet in human lives has transformed the way people live, work, and shop. The contemporary mode of advertisement for the brands, however, is not an exception though! Hence it promotes the profit scale of the business. Fashion Digital Marketing Agency. Have the numbers grown? Higher revenues.

Marketing 98

Marketing Fashion Management Advertising 98

Retail TouchPoints

MARCH 22, 2023

Many brands, including Coach, Louis Vuitton, Samsung, WhatsApp and BMW have caught on to the benefits of this surreal and sensory approach to advertising. Part of successful advertising is understanding how people engage with their environments. The benefits of this new sensory approach to advertising include: 1.

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Advertising Promotions Consumer Marketing 290