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Amazon Expands Advertising Options in CTV, Fresh Stores and Twitch

Retail TouchPoints

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation). . “We

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Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. That’s a lot of money to walk away from, and Meta isn’t, especially as it (like everyone else) is being hit hard by declines in digital advertising spend.

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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

Other flagships followed as far afield as Tokyo, Milan, Paris, Madrid and Singapore – although advertising in the latter market quickly fell foul of guidelines on decency. A turnaround program was set in motion in 2014, focused on cost-cutting and trendier merchandise that abandoned its logo-centric designs to a certain extent.

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How Hue’s Nicole Clay is making the beauty industry more inclusive

Inside Retail

For example, according to data collected by management consulting company McKinsey & Company, while 11 per cent of all beauty consumers in the US are Black, Black-owned brands account for only 2.5 For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels.

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What the Heck is Auction Insights Report in Google Ads? Tips Included

Store Growers

Аuction insights is a reporting asset that helps you compare the performance of your Google Shopping Ads, Performance Max , and Google Search Ads campaigns with your competitors taking part in the same auctions as you. Google Ads auction insights report works differently for search, shopping, and performance max campaigns. Let’s begin.

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Best of 2023: The 13 new female CEOs leading UK retailers

Retail Gazette

Maddie Smith, managing director, The Body Shop UK and Ireland Last January, The Body Shop hired Estée Lauder’s US retail boss Maddie Smith to lead its UK operation. She is currently helping to give The Body Shop a makeover, which involves upgrading and improving its product range and a introducing swathe of new store formats.

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The Google Ads Strategy of Glossier (Case study)

Store Growers

The site grew fast (up to 10M page views/mo) and enabled Weiss to look beyond the straightforward advertising opportunities. So in 2014, she managed to raise $2 million in venture capital to start Glossier. Which can also be the case for a lot of advertising campaigns they run. Referrals account for 4% of traffic.