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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

Launched by friends Barbara Bradley Baekgaard and Patricia R Miller in Fort Wayne, Indiana, in 1982, the brand became well known for its wide array of colourfully quilted handbags and accessories. Annual revenue hit a low of $416 million in 2019 and has been up and down since Covid, but consolidated net revenue was $470.8

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& Other Stories makes its Australia-New Zealand debut 

Inside Retail

The Iconic carries a curated assortment of & Other Stories’ latest clothing, shoes, and accessories, including dresses, soft tailoring, footwear, and wardrobe basics, with prices ranging from $50 to $350.

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How two sisters created Francesca Jewellery from a Tasmanian market stall

Inside Retail

The Tasmanian brand opened its first store in Hobart in 2013, followed by a flagship store three years later at Melbourne Central. I worked alongside my sister Hannah for years at the Salamanca markets and learned the tricks of the trade from the age of 12. They’re the real heroes.

Marketing 279
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How True Religion aims to be the latest Y2K-era brand to make a comeback

Inside Retail

By 2013, the company reached peak profit, when it hit $490 million in revenue, after nearly tripling sales between 2007 and 2012. Inside Retail connected with the CMO to delve into the details of True Religion’s millennial and Gen-Z-geared marketing strategy. It was one of the top players in the denim retail boom of the early 2000s.

Fashion 130
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LoveShackFancy founder on building a 360-degree lifestyle powerhouse

Inside Retail

In 2013, Rebecca Hessel Cohen, a former fashion and beauty editor for publications like Cosmopolitan and Glamour , decided to turn her love of all things fashion and feminine into a business after designing the bridesmaids’ dresses for her own wedding. What has the brand’s growth rate been like since launch?

Apparel 130
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Clerisy Launches $100M Growth Equity Fund, Invests in Dormify

Retail TouchPoints

Dormify, which launched in 2013, has become a destination home décor and lifestyle brand for Gen Z consumers who are living in dorms and small spaces. parent company of American Eagle Outfitters , to forge a strategic partnership on décor and accessories that would serve its apparel business. In 2018, the company received $3.45

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Target Shuffles Merchandising Leadership, Again, Begins Hunt for New CMO

Retail TouchPoints

Current Chief Marketing Officer Lisa Roath will take over Gomez’s previous role, handling the merchandising of food, essentials and beauty in early 2025, but she will remain as CMO until her successor is found. Gomez joined Target in 2013 and was named to the leadership team in 2017. Both appointments are effective July 7.