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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Since entering the market, Parachute has raised over $47 million in venture capital. How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder.

Marketing 244
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Amazon Launches Advertising Service for Retailer Apps, Websites

Retail TouchPoints

retail media market, in large part due to its head start; in fact, some would argue Amazon actually started it all when it launched its advertising platform in 2012. A New Take on Retail Media The new offering could be incredibly disruptive to the rapidly evolving world of retail media.

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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services. Now it’s the inversion.

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How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content

Retail TouchPoints

Visuals were a natural part of the process when shopping was done in person, but with the rise of ecommerce, they have become an additional task on retailers’ to-do lists — something that has to be created, formatted, edited and uploaded. As the holiday season approaches, these pressures on marketers and ecommerce teams will only intensify.

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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

Marketing 278
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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. And while companies would ordinarily have to pay to list their products, for the first time since 2012, they can now do so for free.

Shopping 252
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Walmart to Equip Stores with Disability-Friendly Carts

Retail TouchPoints

Walmart will roll out Caroline’s Carts — shopping caddies designed to help those caring for people with disabilities or limited mobility — in stores across the country by early 2025. The carts’ seat holds 35 to 250 pounds ; Walmart will equip each Supercenter with two carts and each Neighborhood Market with at least one.