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Purple Appoints Marketing Veteran as CMO

Retail TouchPoints

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

Marketing 240
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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 324
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LSKD appoints first chief retail officer as part of its “audacious” growth plan

Inside Retail

During her time at Lululemon, which spanned 13 years from 2012 to 2020, Shaughnessy led over 40 stores and oversaw the brand’s national wholesale and community presence in ANZ. LSKD was recently named ‘Business of the Year’ in the 2024 Telstra Best of Business Awards. It also took home the award for outstanding growth.

Planning 264
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“Primed for disruption”: Cargo Crew founder talks acquisition, growth plans

Inside Retail

Its new partnership with Glow Capital Partners is set to further accelerate its growth into new markets. Domestic and global plans Rodgers explained that different companies had approached Cargo Crew over the years to discuss what a joint venture or partnership would look like. I think aprons were primed for disruption.”

Planning 246
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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

The company was founded in 2012 with its core product offering, BarkBox. Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. What white space do you plan to capitalize on in the market? What are your top priorities?

Wholesale 250
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2 Top Target Chiefs Announce Retirement Plans

Retail TouchPoints

Two of Target ’s top executives — COO John Mulligan and Chief External Engagement Officer Laysha Ward — have announced plans to retire. Mulligan’s replacement has not yet been named, but Target said it will share succession plans prior to his official retirement in February 2025. Mulligan joined Target in 1996 as a financial analyst.

Planning 147
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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. The metaverse is the next frontier for marketers, offering them the opportunity to blend physical and digital marketing tactics.

Marketing 336