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Purple Appoints Marketing Veteran as CMO

Retail TouchPoints

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

Marketing 219
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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 309
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“Primed for disruption”: Cargo Crew founder talks acquisition, growth plans

Inside Retail

As part of the arrangement, Glow obtained 51 per cent ownership of Cargo Crew, with the brand retaining full management control. Its new partnership with Glow Capital Partners is set to further accelerate its growth into new markets. That’s a key part of our strategic plan over the next few years.

Planning 246
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Home Depot Strengthens Pro Offerings with 4 New Distribution Centers

Retail TouchPoints

The Home Depot plans to open four new distribution centers designed specifically for the needs of its professional customers in the first half of 2024. The retailer already has opened similar pro-focused hubs across the country and expects to have 17 top pro markets equipped with new capabilities by the end of this year.

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Home Depot Boosts Pro Offering with $18.25B Acquisition of SRS Distribution

Retail TouchPoints

. “We are looking forward to combining our differentiated assets and capabilities, including our extensive branch network, experienced sales team, robust trade credit offering and order management system, geared at serving the complex project purchase occasion, with The Home Depot’s competitive advantages.”

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Home Depot Enhances Loyalty Program for High-Value Professional Customers

Retail TouchPoints

The Home Depot has added three new tiers to its Pro Xtra loyalty program as it seeks to gain a larger share of the $450 billion home building professionals’ market. The retailer plans to announce additional benefits for the Member, Elite and VIP tiers throughout 2023. “To

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Bushbuck raising funds for an Australian expansion push

Inside Retail

Founded in 2012 by CEO Tim Dunn, Bushbuck is a hunting and outdoor brand that uses a direct-to-consumer business model. The Australian market currently accounts for 16 per cent of its sales, and the company aims to grow that to 38 per cent by 2025. Since 2019, the business has grown revenue by 300 per cent, with $4.3

Outdoor 245