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Purple Appoints Marketing Veteran as CMO

Retail TouchPoints

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

Marketing 235
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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 322
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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. JSHealth Vitamins.

Marketing 278
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Home Depot Strengthens Pro Offerings with 4 New Distribution Centers

Retail TouchPoints

The retailer already has opened similar pro-focused hubs across the country and expects to have 17 top pro markets equipped with new capabilities by the end of this year. Over the last several years, we have been investing to deliver a faster, more convenient, differentiated experience for our pros.

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Home Depot Boosts Pro Offering with $18.25B Acquisition of SRS Distribution

Retail TouchPoints

. “We are looking forward to combining our differentiated assets and capabilities, including our extensive branch network, experienced sales team, robust trade credit offering and order management system, geared at serving the complex project purchase occasion, with The Home Depot’s competitive advantages.”

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Bondi Sands sold to Kao Corporation for $450 million

Inside Retail

With this partnership, we can now confidently explore untapped markets, reach more customers around the world and continue to fulfil our company mission,” he said. Founded in 2012, Bondi Sands has grown to secure the number one spot in the self-tanning market. million in FY22.

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Home Depot Enhances Loyalty Program for High-Value Professional Customers

Retail TouchPoints

The Home Depot has added three new tiers to its Pro Xtra loyalty program as it seeks to gain a larger share of the $450 billion home building professionals’ market. The retailer plans to announce additional benefits for the Member, Elite and VIP tiers throughout 2023.