Peloton seeks a return to profitability with rebrand and membership drive
Inside Retail
JUNE 5, 2023
At the height of the pandemic, the company was thriving, with a stock price hovering around the US $170 mark and a market cap of around $50 billion. Chris Gilroy, a brand turnaround expert and former marketing director at Decathlon UK, believes that the new brand strategy will give Peloton much broader appeal, beyond just bikes. “It’s
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