Swimwear label Fella opens first store, in Sydney’s Paddington
Inside Retail
MAY 2, 2022
Founded by Rosie Iffla and Christine Tang-Corte in 2012, the brand’s minimalistic style of swimwear has previously only been available online or via selected resellers. . It also affords the founders more back-of-office space to manage its growing wholesale and online business. Image: Fella x Rory Gardiner.
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