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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 309
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Home Depot Enhances Loyalty Program for High-Value Professional Customers

Retail TouchPoints

The Home Depot has added three new tiers to its Pro Xtra loyalty program as it seeks to gain a larger share of the $450 billion home building professionals’ market. The retailer plans to announce additional benefits for the Member, Elite and VIP tiers throughout 2023.

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Bushbuck raising funds for an Australian expansion push

Inside Retail

Founded in 2012 by CEO Tim Dunn, Bushbuck is a hunting and outdoor brand that uses a direct-to-consumer business model. The Australian market currently accounts for 16 per cent of its sales, and the company aims to grow that to 38 per cent by 2025. Since 2019, the business has grown revenue by 300 per cent, with $4.3

Outdoor 245
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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

Even more impressive, eMarketer expects it to nearly double, from $31 billion in 2021 to more than $61 billion by the end of 2024, when it will account for almost 20% of digital advertising spend. Tim Harned is Managing Director at Progress Partners. digital advertising channel after paid search and paid social campaigns.

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Analysis: Synergies begin to show after merger of SEA hypermarkets

Inside Retail

The retail and wholesale businesses accounted for a roughly even split of the company’s 219.6 Year-on-year sales growth on the retail side, which is now mostly accounted for by Lotus’s, is not available, since the base period was prior to the Lotus’s acquisition. billion baht ($9.4 billion) in sales through the first half of the year.

Wholesale 130
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Retail appointments of the week

Inside Retail

Abloh trained as an architect and engineer in his early life, and transitioned to designing clothes in 2012. SurfStitch managing director Justin Hillberg steps down. Hillberg joined SurfStitch as merchandise manager in 2014, before becoming general manager in 2015 and managing director in 2018.

Fashion 130
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Using Dynamic Pricing to Maximize Ecommerce Profits

Retail TouchPoints

It is not secret that today’s retail environment has radically changed into a highly competitive and dynamic market. The pricing strategy forms an essential point in any company’s marketing plan, since this can make a quality product either a success or a failure. Dynamic Pricing to Maximize the Profits of Your Ecommerce Business.