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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 312
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Data: Lidl hits record market share, as Asda nosedives

Retail Gazette

Lidl has achieved a new UK record market share hitting 8.1%, according to new data from Kantar, as Asda’s share plunged 0.8 The online grocer accounts for 1.8% of the overall grocery market, or 3% in London. percentage points in market share since last year, hitting 27.6% percentage points on last year. 9,426 27.6%

Marketing 102
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Starbucks and Bank of America Link Loyalty Programs to Provide Extra Perks

Retail TouchPoints

can link eligible accounts to earn 2% cash back from Bank of America (on top of the rewards and benefits they already earn on qualifying purchases) and one Star for every $2 spent at Starbucks. Customers can either link their accounts through the Bank of America or Starbucks site to start collecting rewards.

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Bushbuck raising funds for an Australian expansion push

Inside Retail

Founded in 2012 by CEO Tim Dunn, Bushbuck is a hunting and outdoor brand that uses a direct-to-consumer business model. The Australian market currently accounts for 16 per cent of its sales, and the company aims to grow that to 38 per cent by 2025. Since 2019, the business has grown revenue by 300 per cent, with $4.3

Outdoor 245
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Home Depot Enhances Loyalty Program for High-Value Professional Customers

Retail TouchPoints

The Home Depot has added three new tiers to its Pro Xtra loyalty program as it seeks to gain a larger share of the $450 billion home building professionals’ market. The retailer plans to announce additional benefits for the Member, Elite and VIP tiers throughout 2023. “To

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Analysis: Synergies begin to show after merger of SEA hypermarkets

Inside Retail

The retail and wholesale businesses accounted for a roughly even split of the company’s 219.6 Year-on-year sales growth on the retail side, which is now mostly accounted for by Lotus’s, is not available, since the base period was prior to the Lotus’s acquisition. billion baht ($9.4 billion) in sales through the first half of the year.

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Mirakl Rakes in $555M in New Funding as Online Marketplaces Boom

Retail TouchPoints

A staggering 47% of all ecommerce sales worldwide in 2020 were made on marketplaces, according to WebRetailer , and Alvarez & Marsal predicts that marketplace sales worldwide will account for $5 trillion by 2025. Mirakl does have a head start though.