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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 315
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LSKD appoints first chief retail officer as part of its “audacious” growth plan

Inside Retail

During her time at Lululemon, which spanned 13 years from 2012 to 2020, Shaughnessy led over 40 stores and oversaw the brand’s national wholesale and community presence in ANZ. Team development The LSKD team prides itself on actively creating a learning culture that encourages collaboration and accountability.

Planning 264
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Home Depot Enhances Loyalty Program for High-Value Professional Customers

Retail TouchPoints

The Home Depot has added three new tiers to its Pro Xtra loyalty program as it seeks to gain a larger share of the $450 billion home building professionals’ market. The retailer plans to announce additional benefits for the Member, Elite and VIP tiers throughout 2023. “To

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Bushbuck raising funds for an Australian expansion push

Inside Retail

Founded in 2012 by CEO Tim Dunn, Bushbuck is a hunting and outdoor brand that uses a direct-to-consumer business model. The Australian market currently accounts for 16 per cent of its sales, and the company aims to grow that to 38 per cent by 2025. Since 2019, the business has grown revenue by 300 per cent, with $4.3

Outdoor 245
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Mirakl Rakes in $555M in New Funding as Online Marketplaces Boom

Retail TouchPoints

A staggering 47% of all ecommerce sales worldwide in 2020 were made on marketplaces, according to WebRetailer , and Alvarez & Marsal predicts that marketplace sales worldwide will account for $5 trillion by 2025.

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Using Dynamic Pricing to Maximize Ecommerce Profits

Retail TouchPoints

It is not secret that today’s retail environment has radically changed into a highly competitive and dynamic market. The pricing strategy forms an essential point in any company’s marketing plan, since this can make a quality product either a success or a failure.

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“I will 100 per cent buy less”: Gen Z poses problem for the luxury industry

Inside Retail

Data this week showed China’s economy slowed unexpectedly, prompting a central bank rate cut, while macroeconomic trends are disproportionately impacting the extra funds that those born between 1996 and 2012 might use to enter the world of luxury. Plan B for Gen Z? “In the U.S., There is good news for brands, however.

Consumer 130