Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 326

Marketing Advertising Target Market Consumer 326

Inside Retail

FEBRUARY 25, 2024

Dr Vranjes Firenze’s launch in the Australian market last December through a partnership with David Jones could be a sign of further global expansion to come, following L’Occitane Group’s recent acquisition of the luxury Italian home fragrance brand. L’Occitane also acquired a 50 per cent stake in Singaporean skincare brand Erborian in 2012.

Department Stores 130

Department Stores Boutique Target Market Point of Sale 130

Retail TouchPoints

OCTOBER 13, 2022

After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. To find their own unique path to growth, brands must select the combination of components that best suits their messaging, product set and target audience. “So

Wholesale 268

Wholesale Consumer Clienteling Location 268

Retail Gazette

DECEMBER 20, 2023

M&S achieved a market leading position in womenswear this summer, taking a 9.5% slice of the UK’s clothing and footwear market, marking the first time it took the number one spot for four years. But how did M&S manage to win over fashion shoppers amid intense competition across the market? And it is paying off.

Fashion 74

Fashion Promotions Visual Merchandising Shopping 74