Inside Retail

FEBRUARY 20, 2024

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

Target Market 244

Target Market Marketing Fashion Consumer 244

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 331

Marketing Advertising Target Market Consumer 331

Inside Retail

FEBRUARY 25, 2024

Dr Vranjes Firenze’s launch in the Australian market last December through a partnership with David Jones could be a sign of further global expansion to come, following L’Occitane Group’s recent acquisition of the luxury Italian home fragrance brand. L’Occitane also acquired a 50 per cent stake in Singaporean skincare brand Erborian in 2012.

Department Stores 130

Department Stores Boutique Target Market Point of Sale 130

Retail TouchPoints

OCTOBER 13, 2022

After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. To find their own unique path to growth, brands must select the combination of components that best suits their messaging, product set and target audience. “So

Wholesale 291

Wholesale Consumer Clienteling Location 291

Small Biz Trends

NOVEMBER 10, 2021

Built-in marketing tools: With its built-in tools for automation, campaign creation and audience tracking, Shopify can make it easier for you to bring customers to your product pages. Keeping the target market in mind, they have designed a colorful yet simple homepage. ZeroGravity. Manitobah Mukluks. Christy Dawn.

Beauty and Health 98

Beauty and Health Accessories Jewelry Fashion 98

Retail Gazette

DECEMBER 20, 2023

M&S achieved a market leading position in womenswear this summer, taking a 9.5% slice of the UK’s clothing and footwear market, marking the first time it took the number one spot for four years. But how did M&S manage to win over fashion shoppers amid intense competition across the market? And it is paying off.

Fashion 75

Fashion Promotions Visual Merchandising Shopping 75