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DTC Brands Forge Unique Paths to Growth

Retail TouchPoints

After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. To find their own unique path to growth, brands must select the combination of components that best suits their messaging, product set and target audience. “So

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20 Shopify Stores to Inspire You

Small Biz Trends

Shopify stores are ecommerce sites for businesses to sell, ship and manage their products online. Built-in marketing tools: With its built-in tools for automation, campaign creation and audience tracking, Shopify can make it easier for you to bring customers to your product pages. What are Shopify Stores? ZeroGravity. Christy Dawn.

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From frumpy to fashionable: the triumphant turnaround of M&S Clothing

Retail Gazette

M&S achieved a market leading position in womenswear this summer, taking a 9.5% slice of the UK’s clothing and footwear market, marking the first time it took the number one spot for four years. But how did M&S manage to win over fashion shoppers amid intense competition across the market? And it is paying off.

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