Inside Retail

FEBRUARY 20, 2024

In the early 2010s, the Millennial generation gave rise to a slew of direct-to-consumer brands, such as Everlane, Warby Parker and Bonobos. The generational disruptors Born between 1980-1995, Millennials are known for their thoughtful purchasing habits that place brand value and actions ahead of tradition, according to IMARC market research.

Target Market 244

Target Market Marketing Fashion Consumer 244

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 311

Marketing Advertising Target Market Consumer 311

Inside Retail

FEBRUARY 25, 2024

Dr Vranjes Firenze’s launch in the Australian market last December through a partnership with David Jones could be a sign of further global expansion to come, following L’Occitane Group’s recent acquisition of the luxury Italian home fragrance brand. L’Occitane also acquired a 50 per cent stake in Singaporean skincare brand Erborian in 2012.

Department Stores 130

Department Stores Boutique Target Market Point of Sale 130

Retail TouchPoints

OCTOBER 13, 2022

As many direct-to-consumer brands are learning, there is no one-size-fits-all strategy for growth. After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. Using Data to Unlock Expansion Opportunities.

Wholesale 244

Wholesale Consumer Clienteling Location 244

Small Biz Trends

NOVEMBER 10, 2021

Built-in marketing tools: With its built-in tools for automation, campaign creation and audience tracking, Shopify can make it easier for you to bring customers to your product pages. Keeping the target market in mind, they have designed a colorful yet simple homepage. ZeroGravity. Manitobah Mukluks. Custom Fit Tea.

Beauty and Health 98

Beauty and Health Accessories Jewelry Fashion 98

Retail Gazette

DECEMBER 20, 2023

M&S achieved a market leading position in womenswear this summer, taking a 9.5% slice of the UK’s clothing and footwear market, marking the first time it took the number one spot for four years. But how did M&S manage to win over fashion shoppers amid intense competition across the market? And it is paying off.

Fashion 73

Fashion Promotions Visual Merchandising Shopping 73